Strategic Management for Travel and Tourism epub pdf mobi txt 电子书下载 2024

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发表于2024-11-10

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商品介绍

店铺：澜瑞外文Lanree图书专营店

出版社： S t Titles

ISBN：9780750648547

商品编码：1107743046

包装：平装

外文名称：Strategic Management f...

出版时间：2003-01-17

页数：412

正文语种：英语

Strategic Management for Travel and Tourism epub pdf mobi txt 电子书下载 2024

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书籍描述

图书基本信息

Strategic Management for Travel and Tourism
作者： Nigel Evans;David Campbell;George Stonehouse;
ISBN13： 9780750648547
类型：平装(简装书)
语种：英语（English）
出版日期： 2003-01-17
出版社： S&t; Titles
页数： 412
重量（克）： 1056
尺寸： 24.892 x 18.6944 x 2.286 cm

商品简介

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Strategic Management for Travel and Tourism epub pdf mobi txt 电子书下载 2024

Strategic Management for Travel and Tourism 下载 epub mobi pdf txt 电子书 2024