(满58包邮) 探寻独角兽——解读分享经济创新创业密码 湖北新华书店 epub pdf mobi txt 电子书 下载 2024
发表于2024-11-27
(满58包邮) 探寻独角兽——解读分享经济创新创业密码 湖北新华书店 epub pdf mobi txt 电子书 下载 2024
图书基本信息 | |||
图书名称 | 探寻独角兽——解读分享经济创新创业密码 | 作者 | 张孝荣 孙怡 陈晔 |
定价 | 59.00元 | 出版社 | 清华大学出版社 |
ISBN | 9787302473909 | 出版日期 | 2017-05-01 |
字数 | 304000 | 页码 | 408 |
版次 | 1 | 装帧 | 平装-胶订 |
开本 | 32开 | 商品重量 | 0.4Kg |
内容简介 | |
作者简介 | |
张孝荣:研究院专家,曾任中信证券互联网首席分析师,互联网实验室总裁。孙怡:研究院高级研究员,主要研究领域为互联网新兴产业经济。陈晔:大燕网总编室总监,商业编辑。 |
目录 | |
篇 泛分享经济的出现 分享经济的新常态 ··········· 005 个趋势:范围扩大····005 第二个趋势:动力趋稳····006 第三个趋势:行业细分····007 第四个趋势:独角兽出现 ···008 正在“分享”的九大创新逻辑 ······························· 010 出行分享:共享单车与网租车异军突起 ················011 住宿分享: B2C模式领军·012 二手交易:循环消费升级 ···014 金融: P2P网贷降温,股权众筹聚集 ·····················015 众包物流:行业升温········016 服务:专业化和长尾化平台崛起····························018 教育: K12个体家教、远程外教、知识付费··········018 医疗:互联网 医院 ·········020 内容创业:网红经济崛起 ···021 第二篇 出行分享的四重创新密码 重热潮:滴滴出行的秘辛 ······························· 027 残酷的行业整合 ···············028 期待未来变局···················030 第二重热潮:共享单车风暴来袭···························· 032 摩拜与ofo ·························033 资本大战 ··························036 以用户价值为依归 ···········038 共享单车能否成为下一个PPP? ·····························041 第三重热潮:网租车的波澜正在酝酿 ···················· 042 新时代的来临···················043 国际巨头的野望 ···············044 传统厂商的转型 ···············045 第四重热潮: 跨城出行的千亿蓝海························ 048 跨城出行正在悄悄发生一场革命····························049 跨城出行的下一件大事: 供应网络化 ····················050 正在酝酿中的四个风口····052 第三篇 住宿分享的创业密码 途家的灵感······················· 057 行业升温的逻辑 ··············· 059 行业的格局······················· 061 如何克服房源与流量的挑战 ··································· 063 途家的逻辑······················· 066 途家如何快速获取大量房源 ···································066 如何开拓流量···················067 住百家的运筹··················· 068 小猪短租的路线 ··············· 070 如何破解信任难题 ··········· 071 如何实现商业化 ··············· 074 未来的风口······················· 076 个风口:海外市场、农村市场和特色民宿 ·····076 第二个风口:主流分化,长尾崛起························081 第三个风口:生态构建、众筹投资和新技术·········084 第四篇 从金融创新到金融科技 金融创新回归理性 ··········· 093 野蛮生长 ··························094 险象丛生 ··························096 监管发威 ··························099 回归理性, P2P网贷行业洗牌在即 ·························101 未来发展, P2P网贷行业的加减法 ·························107 金融科技带来分享新风·····111 股权众筹市场发展 ···········112 人人都是天使的风险········116 未来发展空间···················118 第五篇 二手交易的行业逻辑 新市场:“闲置经济”的黄金时代即将到来········· 131 闲置物品:数千亿的蓝海市场初现 ·······················132 移动二手电商:三大创新升级 ·······························135 供需个体:新的社会消费观念和交易群体崛起 ·····139 新格局:巨头布局,垂直爆发 ······························· 142 综合市场:并矗········142 瓜子二手车与人人车的视界 ···································143 二手交易亟待攻破的四大壁垒 ······························· 148 如何买得放心? ···············148 如何卖得省心? ···············151 如何用得安心? ···············155 平台如何盈利? ···············156 第六篇 快递物流新逻辑:打通后一公里 满城尽是快递员 ··············· 163 数百亿规模的潜在市场空间 ···································165 两大撒手锏·······················166 颠覆货运游戏规则 ··········· 168 同城货运:零散需求亟待整合 ·······························169 跨城货运:从匹配车货信息到探索车后市场·········171 泡沫涌入,洗牌开始········176 机遇与挑战并存 ··············· 177 政策红利下的价值释放····177 智能化技术的深度渗透····179 行业大升级·······················180 第七篇 服务众包密码:把人的能力包装成商品 猪八戒网:把“人的能力”包装成商品 ················ 190 垂直型平台:分化崛起····192 虚拟企业的运作模式正逐步成型····························197 个人享受的服务众包:长尾市场的蓝海 ················ 199 “世界上烂的一本生意”? ······························· 202 服务众包的盈利空间在哪? ··································· 204 海量用户的增值服务模式 ···205 线下众创空间的探索········208 服务众包推动自由职业者数量增长························209 第八篇 知识分享月入百万的逻辑 冲击传统教育行业 ··········· 216 K12教育:猿辅导、跟谁学 ····································217 兴趣教育:尚课无忧········220 远程外教: VIPABC、 51Talk等······························221 未来的发展需要跟谁学? ···221 分答催生知识变现热潮···· 223 分答开启的从免费到付费之路 ·······························225 为知识分享付费是真需求吗? ·······························229 如何变现? ·······················233 王思聪们如何保障优质产出? ·······························236 向用户收费的 (满58包邮) 探寻独角兽——解读分享经济创新创业密码 湖北新华书店 epub pdf mobi txt 电子书 下载 2024 (满58包邮) 探寻独角兽——解读分享经济创新创业密码 湖北新华书店 下载 epub mobi pdf txt 电子书 2024(满58包邮) 探寻独角兽——解读分享经济创新创业密码 湖北新华书店 pdf 下载 mobi 下载 pub 下载 txt 电子书 下载 2024(满58包邮) 探寻独角兽——解读分享经济创新创业密码 湖北新华书店 mobi pdf epub txt 电子书 下载 2024 (满58包邮) 探寻独角兽——解读分享经济创新创业密码 湖北新华书店 epub pdf mobi txt 电子书 下载读者评价
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(满58包邮) 探寻独角兽——解读分享经济创新创业密码 湖北新华书店 epub pdf mobi txt 电子书 下载 2024
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