具体描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用户评价
##Very candid and inspiring
评分##Neat writing, extremely pleasant reading experience
评分##learned nothing new but proved that I have been doing the right thing ;)
评分##这也太酷了吧！http://bookre.org/reader?file=833700&pg=1
评分##因为是全英版原以为读不下来，没想到不到一天的时间就粗略看完了
评分##因为是全英版原以为读不下来，没想到不到一天的时间就粗略看完了
评分读的是2013版，花了7、8刀买了一本纸质的然后后悔了，薄薄28页，虽然读完觉得佐证了自己的一些想法，但是还是觉得贵了……
评分##learned nothing new but proved that I have been doing the right thing ;)
评分##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.
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