Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI [平装 epub pdf mobi txt 电子书 下载 2024
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI [平装 epub pdf mobi txt 电子书 下载 2024
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Caleb Whitmore(迦勒·惠特莫尔),Justin Cutroni(贾斯汀·库特罗尼),Sebastian Tonkin(塞巴斯蒂安·汤金) 著
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出版社: Wiley
ISBN:9780470578315
商品编码:19001810
包装:平装
出版时间:2010-05-11
页数:456
正文语种:英文
商品尺寸:18.8x2.54x23.37cm;0.91kg
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI [平装 epub pdf mobi txt 电子书 下载 2024
内容简介
The guide will start with a broad explanation of performance marketing and get progressively more specific, closing with step-by-step analysis and applications. In-depth code examples will be downplayed. Instead of overwhelming marketers with the ins and outs of JavaScript, the emphasis will be on how to communicate features to a webmaster or developer to assist with installation. Source material will include learning's and case studies from the authors own experience as well as a dedicated research project making use of a direct connection to Google's customer base. Topics will include basic configuration as well as in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more. The author's emphasis throughout the book will consistently be on using Analytics to achieve business objectives.
Coverage will focus mainly on Google Analytics, with some consideration given to Google's other conversion-oriented tools (in order of importance): AdWords and AdSense Google Website Optimizer Insights for Search Google Trends Webmaster Tools Search-based Keyword Tool.
Some additional tracking options may also be covered very briefly including: Brand tracking studies Usability research Competitive analysis Panels (Comscore, Nielsen) Statistical tools Greasemonkey scripts.
作者简介
Sebastian Tonkin is an entrepreneur and former member of the Google Analytics Marketing Team. Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users. Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics.
前言/序言
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI [平装 epub pdf mobi txt 电子书 下载 2024
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI [平装 下载 epub mobi pdf txt 电子书 2024
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI [平装 mobi pdf epub txt 电子书 下载 2024
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI [平装 epub pdf mobi txt 电子书 下载 2024