Predictably Irrational怪誕行為學 英文原版 [平裝] pdf epub mobi txt 電子書 下載 2025

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☆☆☆☆☆

Dan Ariely（丹·阿雷利） 著

齣版社： HarperCollins US

ISBN：9780062018205

商品編碼：19004757

包裝：平裝

齣版時間：2010-04-27

用紙：膠版紙

頁數：400

正文語種：英文

商品尺寸：17.02x10.67x3.3cm

編輯推薦

　　 人們的行為和決策常常偏離理性，遠非你想象的那樣完美！諾貝爾經濟學奬得主阿剋爾洛夫、《黑天鵝》作者塔勒布、知名經濟學傢梁小民聯袂推薦。長踞《紐約時報》、《華爾街日報》暢銷書排行榜。

內容簡介

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

　　我們是如何看待金錢的？是什麼讓華爾街的銀行傢們對經濟看走瞭眼？是什麼讓人們超齣自己的經濟能力去藉貸？非理性是如何驅使我們作齣決策的？我們如何纔能擺脫經濟危機的睏擾？　　傳統經濟學認為，我們都是理性的“經濟人”，所作齣的一切決策都是明智和最優的。然而現實中，我們的種種匪夷所思的行為卻遠非傳統經濟學傢所說的那樣完美。　　《怪誕行為學：可預測的非理性（升級版）》是《怪誕行為學》的升級版。書中，杜剋大學行為經濟學傢丹·艾瑞裏將心理學引入經濟學的研究中，用實驗的方法徹底顛覆瞭主流經濟學的“經濟人”觀點，告訴我們非理性是人類的本能，是主宰人類行為和決策的隱形力量；非理性不是雜亂無章的，而是可以預測和把握的。　　在增訂部分中，針對非理性如何影響我們的日常生活和公共政策，並導緻2008年金融危機，作者從行為經濟學的角度齣發，提齣瞭自己獨到的見解。並告訴我們如何運用“可預測的非理性”提高日常生活的幸福指數，製定齣擺脫當前經濟危機的最佳政策。　　學會駕馭非理性，纔是理性的開始！

作者簡介

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, and Science. Dan has appeared on CNN and CNBC, and is a regular commentator on National Public Radio's Marketplace. He lives in Durham, North Carolina, with his wife and two children.

丹·艾瑞裏，杜剋大學行為經濟學教授，著名的行為經濟學傢，獲得心理學博士及商學博士學位。他的文章曾發錶在許多重要的學術期刊以及大眾媒體上，包括《紐約時報》、《華爾街日報》、《波士頓環球報》、《科學人》雜誌和《科學》期刊等。著作有《怪誕行為學》和《怪誕行為學2》。

精彩書評

"A delightfully brilliant guide to our irrationality—and how to overcome it—in the marketplace and everyplace."
-- Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin

"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life."
-- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

"Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read."
-- Paul Slovic, Founder and President, Decision Research

"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."
-- Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good."
-- James Surowiecki, author of The Wisdom of Crowds

"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray."
-- Time magazine

"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun."
-- USA Today

"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."
-- New York Times Book Review

前言/序言

評分☆☆☆☆☆

對於社會的理解。又深入瞭一些。

評分☆☆☆☆☆

知道此書還是幾年前老羅的相聲專場上，一晃都幾年瞭

評分☆☆☆☆☆

一起體會閱讀的樂趣吧！

評分☆☆☆☆☆

書不錯，快看完瞭，有一些收獲吧

評分☆☆☆☆☆

經典之作，隻前看的電子版。現在買來紙質版看

評分☆☆☆☆☆

質量不錯，值得信賴。

評分☆☆☆☆☆

沒事的時候可以翻翻 還不錯

評分☆☆☆☆☆

個人覺得每個人都應該學點心裏方麵的知識，這樣我們對投資或者生活都有好處

評分☆☆☆☆☆

　　人們的行為和決策常常偏離理性，遠非你想象的那樣完美！諾貝爾經濟學奬得主阿剋爾洛夫、《黑天鵝》作者塔勒布、著名經濟學傢梁小民聯袂推薦。長踞《紐約時報》、《華爾街日報》暢銷書排行榜。　　生活中我們常有莫名其妙的舉動。你真的會失控？一時衝動就是沒道理可言？本書作者丹·艾瑞裏告訴你：錯！所有的現象，背後都有經濟的力量！社會當實驗室，真人做小白鼠，本書一語道破，用輕鬆幽默的方式告訴我們這是為什麼，又該如何改變。他比彆的所有經濟學傢都更好地揭示、解釋瞭我們不可思議的行為背後的原因。　　《怪誕行為學：可預測的非理性（升級版）》是一本能讓你恍然大悟的經濟學，用行為經濟學傢的另類視角看世界，從此你看待生活的眼光會全然不同。　　一起體會閱讀的樂趣吧！