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Marshall McLuhan（马歇尔·麦克卢汉）著

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出版社： Taylor & Francis—Routledge

ISBN：9780415253970

版次：2

商品编码：19245213

包装：平装

丛书名： Routledge

出版时间：2001-05-18

用纸：胶版纸

页数：400

正文语种：英文

商品尺寸：19.3x12.7x3.3cm;0.43kg

具体描述

内容简介

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

作者简介

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

精彩书评

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired