具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##最有意思的地方是對團隊中那些misfits的描寫，尤其是Johnson，讓人想到矽榖裏的Jared：作者如此殘忍對待他，竟然還反以為傲，讓我反感。好的方麵來說，我也不住感慨有誌同道閤的夥伴一起創業，想必是最幸福的事。可故事有點失衡：有的細節絮絮叨叨，有的情節又一晃而過。此外，同樣是優秀的年輕人，Penny就沒機會創造自己的一片天，而是在傢帶孩子，讓我有點唏噓。最後，我對他absent father的形象耿耿於懷
評分##酣暢淋灕！不隻是鞋，更是奮力拼搏、永不止步的精神——這種mission driven的文化，把團隊每個人的纔華和個性發揮到極緻的用人智慧，一次次危機中的堅守和突破——作為一個幾十年後聽故事的人，數次熱淚盈眶，激動不已。"...not to settle for a job or a profession or even a career. Seek a calling... If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt."
評分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
評分##很慶幸在人生的這個階段讀到這本書。Phil常常提到來自童年時期以的insecurity, 以至於一次退休瞭的Phil和妻子在街上遇到瞭比爾蓋茨和巴菲特，假裝拉傢常的時候心裏還在想著自己的身傢跟這兩位比低瞭好多倍，心裏有點被intimidated到。同樣insecure的我讀到這裏會心一笑，緊接著又是一聲嘆息：“誒原來這缺乏安全感的毛病真是要伴隨終身瞭啊！”但願我能像Phill一樣，藉著這因為缺乏安全感而永遠unsettling的心，一直追隨所謂的calling。Don't stop.
評分##看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分##看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分##上班路上聽到Phil Knight說二兒子齣生，自己第一反應是有瞭a pair of sons的時候直接笑齣聲來，真真是shoe dog.
評分##酣暢淋灕！不隻是鞋，更是奮力拼搏、永不止步的精神——這種mission driven的文化，把團隊每個人的纔華和個性發揮到極緻的用人智慧，一次次危機中的堅守和突破——作為一個幾十年後聽故事的人，數次熱淚盈眶，激動不已。"...not to settle for a job or a profession or even a career. Seek a calling... If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt."
評分##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
相關圖書
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2026 book.tinynews.org All Rights Reserved. 静思书屋 版权所有