具體描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用戶評價
##書中若乾蘋果産品開發案例挺有意思的，就是內容太囉嗦瞭，就這麼一點事，不斷拔高升華，如果能砍掉三分之一的篇幅就好瞭。
評分##雖然有點像 Jobs 的拜物教，但是作為純工程齣身的作者一個人要把 設計/算法/工程 三塊集閤在一起，還是很不容易的。開發瞭 Safari，iPhone keyboard 和 iPad keyboard，作者也算是把 Apple 的 R&D into application 實踐到瞭極緻
評分##“On the tenth of January 2007, the day after the big product introduction, I edited the autocorrection dictionary to add a new word: iPhone.”
評分##“On the tenth of January 2007, the day after the big product introduction, I edited the autocorrection dictionary to add a new word: iPhone.”
評分##雖然有點像 Jobs 的拜物教，但是作為純工程齣身的作者一個人要把 設計/算法/工程 三塊集閤在一起，還是很不容易的。開發瞭 Safari，iPhone keyboard 和 iPad keyboard，作者也算是把 Apple 的 R&D into application 實踐到瞭極緻
評分##講 iPhone 輸入的部分可以一讀。
評分##書中若乾蘋果産品開發案例挺有意思的，就是內容太囉嗦瞭，就這麼一點事，不斷拔高升華，如果能砍掉三分之一的篇幅就好瞭。
評分##用文字描繪瞭研發團隊的工作，無甚新意。書裏描述的基於demo和反饋不斷纍積産品優勢的研發方式，從産品角度需要若乾極其優秀的決策者保證方嚮和高標準，是難以規模化的；從程序開發角度，感覺結構容易鬆散。但後者考慮到當時最高級彆的保密要求，也可以理解
評分##更像是作者本人對在蘋果工作時期的迴憶錄，所選的三個項目隻能盡量管中窺豹，剩下的設計過程估計作者本人也不清楚。讀罷感慨幾大巨頭公司文化果然大相徑庭啊！你到底想要做什麼樣的産品呢
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