Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
##噴瞭,五個道理港瞭一本書。當作者擺齣富人未必幸福過窮人這一結論的時候,以及末尾處作者說哎呀政府可以提高一下煙草稅來保障人們健康辣!我的內心是崩潰的……
評分 評分 評分 評分 評分##昨晚看完瞭這本書,有點意思。 這本書講瞭幾個有趣的觀點,但有些觀點在你眼裏不一定正確——不過這個世界本來也沒有絕對正確的觀點——所以我用自己的理解去闡述下這些觀點,你看完這篇之後就不用花費時間去讀這本書瞭。 第一個觀點,把錢用在體驗上,遠比把錢用在實物上更...
評分##Travel, treat yourself, Uber, Pre-order, and Kickstarter.
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