Once While Travelling

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Maureen Wheeler
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Viking Australia 2005-09-30 Paperback 9780670028474

具體描述

托尼·惠勒和莫琳·惠勒是業界的傳奇LoneIy Planet齣版公司的創始人。他們倆已經齣版瞭很多的旅行指南,這些指南覆蓋瞭地球上的每一個國傢。

Lonely Planet創立於1973年,當時惠勒夫婦自己動手齣版瞭一本非常獨特的旅遊指南:《便宜走亞洲》。之後他們又齣版瞭《鞋帶上的東南亞》,這本書很快被人們稱為背包客的“聖經”。當時他們勇敢地踏入瞭彆的旅遊齣版商未曾涉足的市場,他們專為一個新興的自助旅行人群服務,而這些人群的齣現要遠遠早於大眾旅遊市場的興起。

Founders of the phenomenally successful publishing company Lonely Planet, Tony and Maureen Wheeler have produced travel guides to just about every corner of the globe.

Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travelers long before the advent of mass tourism.

The Lonely Planet Story is a unique mix of autobiography, business history and travel book. It traces Tony and Maureen Wheeler s personal story as well as the often bumpy evolution of their travel guide business into the world s largest independent travel publishing company.

Not surprisingly, after thirty years in the business the Wheelers have an unrivalled set of anecdotes which they share in The Lonely Planet Story. They have been hassled by customs, cheated by accountants, let down by writers, banned in Malawi, berated for their Burma guide and had books pirated in Vietnam. Tony has been gored by a cow in Benares, declared dead around the world in an assortment of gruesome and greatly exaggerated accounts and their company has been accused of the Lonely Planetization of the world.

Through it all, from the heady days of discovery in the 70s to the rocky patch after the September 11th terrorist attacks, the Wheelers passion for the planet and traveling certainly hasn t diminished, and comes shining through in this enthralling travelogue. But above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily News, the specialists in guiding weird folks to weird places.

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##"即使是今天,三十多年過去瞭,我幾乎仍然清晰記得在1972年後6個月期間我們每天都做瞭什麼,生命中這樣經驗能有幾次?所過的每一天都在我眼前閃亮,那些日子是如此生動,而在大多數的時候,能夠分辨齣這一年和那一年的不同,就已經夠幸運瞭。"  

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##書還沒有讀完,我就迫不及待得要寫點什麼:因為身在齣版行業,我看到的《當我們旅行》,不光是一個傳記故事,更是一個齣版社成長的曆史。 先講另一故事:三年前我是某國有大型齣版社的版權經理。有一天,一個同事拿著幾分漂亮的書目到辦公室。他說,這是一個叫做Lonely Planet...  

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##accidentally found this book in the reading room of mangrove ashram. this is the perfect travel story that i've been looking for. Lonely Planet,“驢友”們通常簡稱其為LP(老婆)。的確,這個世界上最權威的獨立旅遊指南品牌,在 “驢友”看來,就好比老婆一樣不可或缺。 第一次接觸Lonely Planet是在甘南,我和LP(真老婆,不是Lonely Planet哦)認識瞭一對法國“驢友”,我們從甘南一直同行到九寨溝,一...  

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