大衛·柯剋帕特裏剋,《財富》雜誌高級編輯,網絡科技版主編,長年執筆“快速前瞻”專欄; 擁有19年技術寫作經驗,是《財富》雜誌“頭腦風暴”會議的發起人。2005年曾主持北京《財富》全球論壇。
《Facebook 效應》的作者近距離地采訪瞭與Facebook相關的人士,其中包括Facebook的創始人、員工、投資人、意嚮投資人以及閤作夥伴,加起來超過瞭130人。這是真切詳實的訪談,更是超級精彩的故事。作者以其細膩的筆觸,精巧的敘事結構,解密瞭Facebook如何從哈佛的宿捨裏萌發,創始人的內訌,權力之爭,如何放棄華盛頓郵報的投資,怎樣爭取到第一個廣告客戶,而第一輪融資又如何獲得一億美元的估值,讓人癡迷的圖片産品如何上綫,麵對Twitter的競爭,與Google的世紀之爭……一個創辦僅7年,就擁有5億活躍用戶,年收入超過5億美元,估值超過200億美元的傳奇企業再加上一個年僅26歲的的“娃娃CEO”,在你麵前“裸奔”。激情澎湃的創業精神,智慧傳奇的融資經曆,一個聚閤世界的社交帝國嚮你徹底開放,你還等什麼?
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
點擊鏈接進入中文版: Facebook 效應
##不看瞭不看瞭
評分##這本書從正序之前開始就寫瞭一大堆的序,這個好,那個好。但是說這樣未免有點太羅嗦瞭,我以為書已經開始瞭然後一看還是前言……天哪 然後書真正開始的時候讀就讀吧,大小字體的切換個人認為大可不必,而且對於本書中心來說,瞭解人物性格就行瞭何必追究他們到底有啥過敏不過...
評分##創業競爭融資上市和改變世界都麵麵俱到瞭,但讀完並沒有給我太深的感悟。反而是很多瑣碎的小細節太過於詳細,像在讀曆史書而不是傳記。Facebook是一傢偉大的公司,值得有讀完令人興奮感慨並且深刻思考的傳記來記載它改變世界的曆程。
評分 評分 評分##互聯網,這是一個充滿機遇、泡沫、風潮的行業,這裏以最快的速度湧現著無數的公司、無數個富豪,無數次生死。它可以以最快的速度將一傢公司推嚮頂峰,也會以最快的速度將之拋棄。想想當初無比輝煌的ChinaRen、博客開心網雖然依舊存在,但曾經的輝煌已經煙消雲散,我們永遠都不...
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