The Economic Naturalist 牛奶可乐经济学 英文原版 [平装]

The Economic Naturalist 牛奶可乐经济学 英文原版 [平装] pdf epub mobi txt 电子书 下载 2025

Robert H. Frank(罗伯特·H·弗兰克) 著
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出版社: Virgin Books
ISBN:9780753513385
商品编码:19014533
包装:平装
出版时间:2008-04-03
用纸:胶版纸
页数:256
正文语种:英文
商品尺寸:13.21x2.03x19.05cm

具体描述

内容简介

This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing -- and bizarre -- questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.

作者简介

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought.

精彩书评

"Can be returned to again and again like one of those all-you-can-eat buffets."
-- New York Times

用户评价

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值得一读!顺便练下英语

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不错,很喜欢,要好好看。

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非常满意,以后购物就选京东!

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书质量不错!是原版。

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非常满意,五星

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特别好的书. 朋友推荐 会找时间好好读下去

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相当不错的书哦,很喜欢!

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打折入的,非常满意,就是挺小的

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书质量不错!是原版。

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