Competitive Advantage竞争优势 英文原版 [平装]

Competitive Advantage竞争优势 英文原版 [平装] pdf epub mobi txt 电子书 下载 2025

Michael E. Porter(迈克尔·波特) 著
想要找书就要到 静思书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!
出版社: Simon & Schuster
ISBN:9780743260879
商品编码:19028931
包装:平装
出版时间:2004-01-19
用纸:胶版纸
页数:576
正文语种:英文
商品尺寸:23.11x15.49x3.81cm;0.45kg

具体描述

内容简介

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

作者简介

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy.

精彩书评

The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
--Financial Times

前言/序言


用户评价

评分

书的质量很好,内容也很好~~

评分

美国顶级战略大师,大名鼎鼎。

评分

好好!!!!!!!!

评分

另外,内容还没有看,希望不要有错。应该会没有错吧。。

评分

对自己的工作很有帮助

评分

正版书,比外面便宜,不错,很喜欢

评分

不过呢 没太多时间看

评分

英文版的原著,很不错。

评分

一直在认真阅读中,需要慢慢消化。

相关图书

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.idnshop.cc All Rights Reserved. 静思书屋 版权所有