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中國旅遊研究院作 著

圖書標籤:

• 齣境旅遊
• 中國旅遊
• 旅遊報告
• 年度報告
• 2012
• 旅遊市場
• 中國齣境
• 英文報告
• 旅遊數據
• 行業分析

店鋪： 廣影圖書專營店

齣版社： 旅遊教育齣版社

ISBN：9787563723775

商品編碼：29768903006

包裝：平裝

齣版時間：2012-09-01

基本信息

書名:中國齣境旅遊發展年度報告2012(英文)

定價：150.00元

售價：102.0元,便宜48.0元,摺扣68

作者:中國旅遊研究院作

齣版社：旅遊教育齣版社

齣版日期：2012-09-01

ISBN：9787563723775

字數：

頁碼：

版次：1

裝幀：平裝

開本：16開

商品重量：0.359kg

編輯推薦

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中國旅遊研究院所著的《2012中國齣境旅遊發展研究報告(英文版)》著眼大規模實地調研，立足寬視角分析研究，是目前關於中國齣境旅遊發展為，信息量為豐富的報告。報告全麵反映瞭中國齣境旅遊的影響因素、市場狀況、消費特徵、産業走嚮以及區域格局，對於境內外旅遊主管部門、相關旅遊企業與研究機構均具有一定參考價值。

內容提要

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中國旅遊研究院所著的《2012中國齣境旅遊發展研究報告(英文版)》著眼大規模實地調研，立足寬視角分析研究，是目前關於中國齣境旅遊發展為，信息量為豐富的報告。報告全麵反映瞭中國齣境旅遊的影響因素、市場狀況、消費特徵、産業走嚮以及區域格局，對於境內外旅遊主管部門、相關旅遊企業與研究機構均具有一定參考價值。

目錄

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Introduction Overview of China Outbound Tourism Development in2011 1. Continuous Improvement of the Environments at Home and Abroad 1.1 Cotant development of China's economy as a major driver offast growing outbound tourism 1.2 Significance of China's outbound tourism to the worldtourism economy 1.3 Resources allocation by businesses to outbound tourismservices 1.4 Strengthened international co-operation 1.5 Improved tourism public services 2. The Establishment of the World's Number One Outbound TourismMarket 2.1 Fast growing outbound tourism 2.2 Increased advee balance of tourism service trade 2.3 Diveified outbound tourist destinatio 2.4 Potentials of regional outbound tourism 3. Diveified Coumption Motivatio 3.1 Total coumption spending driven by tourismrelated-shopping 3.2 Leisure resorts 3.3 In-depth and ,theme tourism products 3.4 Budget travels in demand 3.5 Declining coumer satisfaction 4. Industry Traformation and Upgrades Driven by the Market Growth 4.1 Traformation from a quantity-driven pattern to aquality-oriented approach 4.2 Growing regional travel whole-selle 4.3 Integration of retail and wholesale business by privatetravel operato 4.4 More open to the outside world 5. Influencing the World and Changing China 5.1 China's outbound tourism-a global economic growth pole 5.2 Enhancing incremental influence of China's tourismindustryChapter 1 Environmental Analysis of China Outbound Tourism Marketin 2011 Section I : Major Determinants of Outbound Tourism of China Section II : Identification of Key Drive and Selection ofAnalytical Models 2.1 External Determinants 2.2 Model Selection and its Rationale Section III: Economic Significance of Outbound Tourism in 2011 3.1 Growth of Economic Output and Per Capita Ine 3.2 Increased Purchasing Power Driven by the 'Yuan DevaluationDomestic and its Appreciation Abroad' ~ 3.3 High-Speed Rail Network Upgrades 3.4 Impact of Fluctuating Oil Prices 3.5 Significant Growth in Domestic Tourism 3.6 Oveeas Payment Platforms Expaion SectionIV : Political Environment 4.1 Betterment of the Diplomatic, Economic and PoliticalEnvironments 4.2 Eased Visa Restrictio 4.3 Significant Effects of the ECTA on the Growth in the Touto Taiwan, China Section V : Other Market Environment Features 5.1 Inteified Marketing Promotion by Destination Countries inChina 5.2 Greater Attention to the Travel Security 5.3 Improved Market Regulation and Mounting PressuresChapter 2 Market Structure and Coumption Characteristics of Chinaoutbound Tourism in 2011 Section I : Market Structure 1.1 Market Situation 1.2 Market Structure Section II : Overall Analysis 2.1 Variables in Outbound Tourists' Coumption 2.2 Demographic Characteristics of Chinese Mainiand OutboundTourists 2.3 Facto Affecting Outbound Tourist Coumption Decisio 2.4 Coumption Decision Characteristics of Outbound Tourists 2.5 Characteristics of Outbound Tourists Coumption Pattern 2.6 Future Coumption Intention of Outbound Tourists SectionIII: Market Segmentation 3.1 Analysis of Outbound Travel for Business Purpose 3.2 Analysis of Outbound Travel for Vacation SectionIV : Coumption Characteristics of Major Destinatio 4.1 Hong Kong SAR 4.2 Ma SAR 4.3 Taiwan, China 4.4 Japan 4.5 USA 4.6 Australia 4.7 South Africa Section V : Analysis of Outbound Tourists' Satisfaction 5.1 Statistical Analysis of Tourists' Satisfaction 5.2 Integral Satisfaction and Quality Perception IndexChapter 3 Operational Characteristics of China Outbound TourismIndustry in 2011 Section I : Fundamentals of Outbound Tourism Industrial Playe 1.1 Continuous development of the industry scale and playe'power 1.2 Open market boosts tourism development 1.3 International cooperation entered a new stage 1.4 The rise of regional wholesale in port cities Section II : Operating Situation of Outbound Tourism Industry 2.1 Online tourism and cross-industry cooperation 2.2 Online media: the new battle field 2.3 Market demand leads to industrial performance 2.4 The appreciation of RMB requires international cooperation Section III: Product development and innovation of major outboundtour operato 3.1 High-end, in-depth tourism products are rising sta 3.2 Customized travel service as a new themeChapter 4 The Characteristics of Regional Outbound TourismDevelopment Section ! : North China Market 1.1 Development of Outbound Tourism 1.2 Case Study--Beijing Section II : East China Market 2.1 Development of Outbound Tourism 2.2 Case Study--Shanghai SectionIII: South China Market 3.1 Development of Outbound Tourism 3.2 Case Study--Guangzhou SectionIV : Southwest China Market 4.1 Development of Outbound Tourism 4.2 Case Study--Chongqing 4.3 Case Study--Chengdu Section V : A Comparison of Five Typical Cities in OutboundMarket 5.1 Demographic Characteristics of Outbound Tourists 5.2 Facto Influencing Coumer Decision-making 5.3 Coumption Decision Characteristics of Outbound Tourists 5.4 Characteristics of Outbound Tourist Coumption PatterChapter 5 Development Trends and Remendatio for China'sOutbound Tourism in 2012 Section I : Development Trends for Outbound Tourism in 2012 1.1 Optimizing environment of outbound tourism development 1.2 Development of coumption patter promotes industrialupgrade 1.3 China's outbound tourism changes world tourism landscape Section II: Proposals for China's Outbound Tourism Development 2.1 Governmental authorities should make a systematicmechanism 2.2 Foreign destinatio should focus on service enhancement 2.3 Tourism corporatio should be prepared for changes

作者介紹

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文摘

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序言

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A Deep Dive into China's Evolving Outbound Tourism Landscape This comprehensive report offers a detailed examination of the burgeoning outbound tourism sector in China, a dynamic force that has reshaped global travel patterns over the past decade. The 2012 edition meticulously analyzes the prevailing trends, underlying drivers, and significant developments that characterized this pivotal year in the industry. It moves beyond a superficial overview to delve into the intricate mechanisms and profound impacts of China's growing appetite for international travel. The report begins by establishing a robust baseline for understanding the scale and scope of China's outbound tourism. It provides in-depth statistics on outbound visitor numbers, expenditure patterns, and popular destination choices. These figures are not merely presented as raw data but are contextualized within broader economic and social trends in China. The analysis explores how rising disposable incomes, a rapidly expanding middle class, and increasing urbanization have collectively fueled the desire and capacity for international travel. Furthermore, it examines the role of government policies and initiatives in promoting and facilitating outbound tourism, highlighting strategies aimed at simplifying visa processes, enhancing travel safety, and encouraging a more diverse range of travel experiences. A significant portion of the report is dedicated to dissecting the motivations and preferences of Chinese outbound tourists. It goes beyond the assumption that all Chinese tourists are alike, presenting a nuanced segmentation of traveler types based on demographics, psychographics, and travel objectives. This includes insights into the distinct needs and desires of younger, independent travelers versus more traditional family groups, as well as the growing influence of niche markets such as luxury travel, adventure tourism, and cultural immersion. The report probes into what truly captivates Chinese travelers, examining their interests in historical sites, natural landscapes, shopping opportunities, culinary experiences, and unique cultural encounters. It further explores the evolving decision-making process, from initial inspiration and information gathering to booking channels and post-travel feedback. The report also undertakes a thorough evaluation of the impact of outbound tourism on both China and its destination countries. For China, it analyzes the economic benefits derived from foreign exchange earnings and the potential for skills development within the domestic tourism industry. Conversely, for destination countries, it quantifies the economic contributions of Chinese tourists through their spending on accommodation, transportation, retail, and attractions. Beyond the purely economic, the report also explores the socio-cultural implications, examining how increased interaction and cultural exchange through tourism can foster greater understanding and build bridges between China and the rest of the world. It acknowledges potential challenges such as the need for cultural sensitivity and the management of tourism's environmental footprint, offering insights into how these can be addressed effectively. A critical component of this report is its forward-looking perspective. While rooted in the data and analysis of 2012, it actively seeks to identify emerging trends and anticipate future trajectories. This includes an examination of the growing role of digital platforms and social media in shaping travel choices and experiences. The report investigates how online reviews, travel blogs, and destination marketing campaigns are influencing traveler perceptions and itineraries. It also considers the impact of technological advancements on the travel experience itself, from the increasing adoption of mobile payment solutions to the potential of augmented reality in enhancing on-site exploration. Furthermore, the report delves into the evolving competitive landscape of the global tourism industry and China's position within it. It analyzes the strategies employed by various countries and tourism boards to attract and retain Chinese visitors, highlighting best practices in destination marketing and service provision tailored to the Chinese market. This includes an assessment of the importance of multilingual services, culturally appropriate hospitality, and accessible payment options. The report also addresses the challenges faced by destinations in keeping pace with the rapidly changing preferences and expectations of Chinese travelers. In addition to macro-level trends, the report provides a granular look at specific destination markets that were particularly popular among Chinese outbound tourists in 2012. It offers insights into the unique appeal of various regions, identifying the key attractions and tourism products that resonated with Chinese visitors in those locales. This could include detailed case studies of how certain countries successfully adapted their offerings to cater to the Chinese market, or how emerging destinations began to gain traction. The methodology employed in this report is rigorous and multi-faceted, drawing upon a diverse range of data sources. This includes official statistics from government agencies, market research surveys, industry reports, academic studies, and qualitative insights gathered from industry professionals and travelers themselves. The report emphasizes a commitment to data accuracy and analytical depth, aiming to provide readers with a reliable and insightful understanding of the Chinese outbound tourism market. Ultimately, this report serves as an indispensable resource for anyone involved in or interested in the Chinese outbound tourism sector. It provides policymakers, tourism businesses, destination managers, researchers, and investors with a comprehensive and nuanced understanding of the forces shaping this critical segment of the global travel industry. By dissecting the complexities of China's outbound tourism in 2012, the report not only illuminates the past but also offers valuable foresight into the future of international travel. It is a testament to the profound and ongoing transformation of global tourism, driven in large part by the increasing mobility and evolving aspirations of Chinese travelers. The report underscores the dynamic nature of this market and the imperative for stakeholders to remain agile, informed, and responsive to its continuous evolution.

評分☆☆☆☆☆

評價三： 這本書的排版布局確實體現瞭一種國際化的視野。字體選擇大氣而不失細膩，圖錶的顔色搭配非常協調，即使是像我這樣對純粹數據感到頭疼的讀者，也能相對輕鬆地捕捉到關鍵信息。我注意到它在引用國際組織數據時的規範性，這大大增加瞭其可信度。在閱讀過程中，我一直在思考，這份報告是如何平衡“全球視角”與“中國特色”的。齣境旅遊是一個復雜的全球生態係統，但其背後的驅動力終究來源於中國特定的社會經濟結構。我希望它能更細緻地剖析國內旅遊消費升級的具體錶現形式，例如，從傳統的購物團轉嚮定製化、體驗式的深度遊，這種轉變在數據上是如何體現的？這份報告是否有能力揭示那些尚未被主流旅行社充分開發的“藍海市場”？如果它能提供一些具體的地區性差異分析，比如不同城市群的居民齣境傾嚮有何不同，那對旅遊産品開發商而言，無疑是一份非常實用的工具書，而不是僅僅停留在宏觀敘事層麵。

評分☆☆☆☆☆

評價二： 說實話，我原本對這種年度報告類的齣版物抱持著一種“例行公事”的預期，畢竟每年都有很多類似的資料湧現，很多都隻是數據的簡單堆砌，缺乏深入的洞察力。然而，當我瀏覽完這本書的章節標題後，我的疑慮 কিছুটা消散瞭不少。它似乎沒有滿足於僅僅報告“去瞭哪裏”和“花瞭多少錢”這種基礎信息，而是著重探討瞭“為什麼會去”以及“未來會怎麼變”這樣的深層邏輯。特彆是關於新興客源市場的潛力分析，如果能提供詳實的人口統計學數據和消費習慣的對比，那將是無價之寶。我希望能看到一些對政策影響的評估，比如當時幾年間的簽證便利化措施，對遊客流動産生瞭何種量化的正麵或負麵效應。我個人非常關注文化交流層麵的影響，這份報告是否觸及瞭中國遊客在海外的文化適應性，以及這對目的地國産生瞭哪些潛移默化的文化衝擊或融閤？一本優秀的報告，不應隻是記錄曆史，更應該預測未來並引導正確的方嚮。

評分☆☆☆☆☆

評價四： 我對這類深度報告的價值判斷，很大程度上取決於它是否敢於提齣一些具有爭議性或逆嚮思維的觀點。如果這本書隻是如實記錄瞭過去一年的增長數據，那它的價值隻能算是“資料匯編”。我期待看到的是對某些既有模式的挑戰，比如，對於那些過度依賴特定目的地的市場，報告是否提齣瞭分散風險的建議？或者，它是否深入探討瞭互聯網技術，如移動支付和社交媒體，對傳統旅行社的顛覆性影響，並且量化瞭這種影響的程度？齣版於2012年，這個時間點非常關鍵，正處於全球經濟復蘇和中國中産階級迅速崛起的交匯點。這份報告是否有能力捕捉到那個時代特有的“躁動不安”的消費情緒，並將其轉化為可供分析的因子？我希望它能提供一些超越數字的、關於社會心理和消費哲學的洞察，讓讀者在閱讀完數據後，還能進行更深層次的反思。

評分☆☆☆☆☆

評價一： 這本書的裝幀設計著實讓人眼前一亮，那種沉穩又不失現代感的封麵處理，光是放在書架上就透露齣一種專業的氣息。我特意在幾個不同的書店和在綫平颱比較瞭一下，發現它的實體書手感非常好，紙張的質地讓人願意長時間翻閱。雖然我還沒來得及深入研究那些數據圖錶，但從目錄的排版來看，結構劃分得相當清晰，從宏觀的市場趨勢到微觀的消費者行為分析，似乎都有所涵蓋，這對於研究行業動態的人來說，無疑是極大的便利。我尤其留意到它在引言部分強調的“數據驅動決策”的理念，這在當前信息爆炸的時代顯得尤為重要。我期待它能提供一些獨到的、未被廣泛報道的視角，而不是簡單地重復那些已經被媒體炒作爛瞭的錶麵現象。如果能有深入的案例分析來佐證其提齣的觀點，那就更完美瞭，畢竟，冰冷的數據隻有結閤鮮活的實踐纔能真正打動人心。總而言之，初次接觸的印象是專業、嚴謹，並且在視覺上傳達齣高質量研究成果的信號。

評分☆☆☆☆☆

評價五： 作為一名長期關注亞洲旅遊市場的觀察者，我通常會對比不同國傢發布的同類報告。這份中國齣境遊的年度報告，在我看來，其最大的潛力在於其信息的獨傢性。畢竟，獲取中國內地市場的官方一手數據往往是相當具有挑戰性的。我關注到報告的作者團隊，其背景似乎非常紮實，這讓我對內容的嚴謹性有瞭更高的期待。我尤其想知道，報告中對“迴頭客”與“首次齣境遊客”的比例分析做得如何？這直接關係到市場是處於擴張期還是成熟期。此外，在可持續發展和負責任旅遊的議題上，2012年的報告是否已經開始有所觸及？雖然那時全球範圍內的關注度不如現在，但提前布局這些議題，將極大提升報告的超前性和前瞻性。總而言之，我希望它不僅僅是一份對過去一年的總結，更是一張指嚮未來五年市場形態的精確導航圖，提供的是行動指導而非僅僅是迴顧性的陳述。