Actionable Gamification

Actionable Gamification pdf epub mobi txt 電子書 下載 2025

Yu-kai Chou
想要找書就要到 靜思書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!
Octalysis Media 2015-5-13 Paperback 9781511744041

具體描述

Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of the gamification framework: Octalysis. He is the Founder of The Octalysis Group and the Behavioral Scientist at the Israel-based gamification platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003. In 2014, Yu-kai received the reward of "#1 Gamification Guru" by the World Gamification Congress based in Spain, as well as the UK-Based organization Rise.Global (not to say that he is actually the best at anything, but something nice to have on a Bio). He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more. Yu-kai is a Board Director for Morf Media, a gamified training and learning platform.. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), Powzy (mobile game monetization platform) and RedCarpet (Offline Loyalty Platform in India), Plug.DJ, Lucky Diem, and many more.

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

"Yu-kai is at the cutting edge of the field of behavior design."

-Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products

"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."

-Dr. Jianming Dong, Chief User Experience Architect, Huawei

Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification.

--Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association.

Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.

--Andrew Landis, Founder & CEO of Lucky Diem

Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational.

--Michael Wu, Chief Scientist of Lithium

用戶評價

評分

##2017年第66本。總能在需要的時候及時遇到好書。作者從八大方麵講述遊戲設計的關鍵要素,這個理念可以引申到互聯網産品設計與公司管理。錶述係統嚴密清晰,邏輯性強,案例豐富,還有操作引導,真是大有收獲!如果與那本《遊戲改變世界》相比,後者的視角純粹從宏觀角度齣發,涵...  

評分

評分

評分

##There must be a game where the more I play, the stronger and better I get in real life. 無論從個人成長角度,還是時間分配角度來說,玩遊戲都不是劃算的事。但很多人卻願意為瞭玩遊戲不吃飯不睡覺。既然人那麼愛玩遊戲,那是不是可以巧妙利用到其它領域呢?有本書叫《遊戲化實戰》,作者就講瞭很多利用人類遊戲天性的案例,既有趣,又有用。 首先,就是利用人們愛...  

評分

評分

評分

##遊戲化在交互設計範式中的必讀之一

評分

評分

好書。不得不說看瞭很多Gamification的材料,還是這本講的透。

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.tinynews.org All Rights Reserved. 静思书屋 版权所有