Shoe Dog

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Phil Knight
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Scribner 2016-4-26 Hardcover 9781501135910

具体描述

One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

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##印象最深的还是 1971-1975的部分,一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程,其实哪里有那么多肃穆齐整的时刻,都是踉踉跄跄、跌跌撞撞,在各种混乱与捉襟见肘中筹措应对(scramble),拖着腿走、滚、爬、往前行,然而就这样坚持下来。

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##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.

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“不要因为一份工作、专业甚至职业安定下来,一定要寻求内心的冲动。” 像很多传记一样,除去某些惊心动魄的环节,最后记下来的大概是其中的几个金句。当那句话对你目前的处境有所作用时尤为如是。 书中有许多引起我共鸣的地方。 “重新睡在自己儿时的床上,一切都显得那么陌生...  

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##对于一个跑者来说,耐克的鞋可能比不上亚瑟士、NewBalance,甚至不一定比阿迪好,但你一定至少穿过一次。 对于一个投资者而言,耐克作为全球第一运动品牌,是一只不折不扣的大牛股,又处在比较容易理解的消费行业,研究好它的历史对你的投资一定会有帮助。(1979~1999年,耐克...  

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耐克创始人回忆录,一群shoe dogs的坚持成就了今日的耐克。耐克前18年是跌宕起伏的18年,与鬼冢虎的恩恩怨怨,与银行的博弈现金流的枯竭,甚至遇到政治阻力,精彩纷呈。1962年,奈特先生去日本Kobe(神户)与鬼冢株式会社谈判代理Tiger牌运动鞋事宜,后来科比和老虎都成为耐克最具影响力的代言人,冥冥之中有天意

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