One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
“不要因為一份工作、專業甚至職業安定下來,一定要尋求內心的衝動。” 像很多傳記一樣,除去某些驚心動魄的環節,最後記下來的大概是其中的幾個金句。當那句話對你目前的處境有所作用時尤為如是。 書中有許多引起我共鳴的地方。 “重新睡在自己兒時的床上,一切都顯得那麼陌生...
評分 評分 評分 評分##對於一個跑者來說,耐剋的鞋可能比不上亞瑟士、NewBalance,甚至不一定比阿迪好,但你一定至少穿過一次。 對於一個投資者而言,耐剋作為全球第一運動品牌,是一隻不摺不扣的大牛股,又處在比較容易理解的消費行業,研究好它的曆史對你的投資一定會有幫助。(1979~1999年,耐剋...
評分##謙遜平和 坦誠真切 “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”
評分剛入廣告行業的時候,拼命地通過案例瞭解所有的名詞,什麼是Cosumer insight,什麼是Proposition,什麼是Slogan,特彆是Slogan,每個企業主都想要那麼一款“響亮的,大氣的,朗朗上口的“slogan. 作為案例,學習瞭這句著名的“Just do it"。聽上去很簡單,也很響亮,不是嗎?人人...
評分 評分經朋友推薦,花瞭一周時間終於啃下瞭這本書。我一嚮對自傳書不是很感冒,而這本書卻遠遠超過瞭我的預期。甚至硬生生地讓我對Nike路轉粉! 這本厚厚的自傳,滿滿都是真誠和隨意的筆觸。最難得的是,你能發現他幾乎是不帶有任何美化的態度去麵對自己走過的路。一大堆錯誤和失敗就...
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