The Four epub pdf  mobi txt 电子书 下载

The Four epub pdf mobi txt 电子书 下载 2025

The Four epub pdf mobi txt 电子书 下载 2025


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Scott Galloway

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发表于2025-04-02


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Portfolio 2017-10-3 Hardcover 9780735213654

The Four epub pdf mobi txt 电子书 下载 2025



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书籍描述

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Four epub pdf mobi txt 电子书 下载 2025

The Four 下载 epub mobi pdf txt 电子书 2025

The Four pdf 下载 mobi 下载 pub 下载 txt 电子书 下载 2025

The Four mobi pdf epub txt 电子书 下载 2025

The Four epub pdf mobi txt 电子书 下载
想要找书就要到 静思书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

读者评价

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##“谷歌依靠时报的内容吸引了数十亿点击量,而时报使用它们的搜索算法来引入流量。但是两者中显然谷歌拥有更大的权力。它如同地主一样统治着互联网的一个关键领域,而时报就相当于那块草地上的佃农。我们的结局从一开始就注定了。” 01 — 一位商学院教授对亚马逊、苹果、脸书和谷...  

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##人们其实还挺愿意排四大排名的。四大科技公司,其实排名并不固定。作者选的,是AAAF,Amazon,Apple,Google(其母公司为Alphabet)和Facebook. 作者分别介绍了四大的核心优势,总结了他们在竞争中胜出的8大共同优势。分析了一下下一个可能加入四大阵营的公司的缺陷(或者说机会)。难能可贵的,还给职场中人一些建议,如何适应大公司主导下的经济环境中生存,成长,成功。 这本书有惊喜,惊喜来自于超预期,而超预期又来自于作者异乎寻常的洞察和这种独特洞察所塑造的超越读者一般想象的意外。互联网已经火了几十年,有关亚马逊、苹果、脸书、谷歌的书籍和文章汗牛充栋,俯首皆是,以至于我们很容易形成一个认知上的感觉,认为这几家企业即使算不上...  

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##Interesting points. 作者对奢侈品,媒体是比较本行的,所以对amazon,apple点评最精彩,fb也有些亮点,google就不大行但是那段试图改组times集团的故事很有趣

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用着Apple电脑,开着Chrome游览器, 在Amazon上听歌观影购物,简直就是日常生活。唯一的例外大约就是Facebook,用软件偷听用户对话和光明正大剽窃Snapchat实在太令人不齿,最近的信息泄露更是进一步毁了公众形象。对金钱没有底线的追求,都直接书在脸上了。但又有几个年轻人知...  

The Four epub pdf mobi txt 电子书 下载 2025

类似图书 点击查看全场最低价

The Four epub pdf mobi txt 电子书 下载 2025


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