Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
##不明白這本書為什麼評分不低,在我看來,就是把人的本能強行揉到四大互聯網公司成功的基石裏。再加上作者時不時的罵一下粗口……
評分##視頻比書有趣
評分##CH10
評分該書通過講述四傢全球齣名的互聯網企業,說明他們成功的原因是找到瞭各自領域的核心競爭力並不斷地在各自領域成為那99%。 成為行業的領先,該公司都必須要有強大的護城河。使得自己難以被輕易復製。形成強大的護城河離不開資本的支持。而資本又是追逐會講故事,有明確願景的公...
評分 評分 評分 評分該書通過講述四傢全球齣名的互聯網企業,說明他們成功的原因是找到瞭各自領域的核心競爭力並不斷地在各自領域成為那99%。 成為行業的領先,該公司都必須要有強大的護城河。使得自己難以被輕易復製。形成強大的護城河離不開資本的支持。而資本又是追逐會講故事,有明確願景的公...
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