Blitzscaling

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Reid Hoffman
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Currency 2018-10-9 Hardcover 9781524761417

具体描述

REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.

CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.

Foreword by Bill Gates

LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.

When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

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##是最近几年比较classic的观点 当商业模式依赖于拥有大量用户并从中获得反馈时,优先考虑速度(speed)而非效率(efficiency)——即使面临不确定性——就显得尤为重要。如果你提早进入市场并开始获得反馈,而你的竞争对手没有这样做,那么你就成功在望。只要规模对于业务至关重要,尽早进入市场并快速行动就...  

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##字里行间读出的都是:全梭哈。

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##在赢者通吃的市场里要牺牲效率换速度,因为扩张太慢被挤出市场的大于快速扩张break things & let fire burn的风险——这便是大众语境中“烧钱”背后的逻辑,但前提是这个市场一定要是赢者通吃的,感觉很多疯狂补贴获客的企业其实是在一个离散市场里,所以补贴了一顿之后就跪了。

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