Narrative Economics

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Robert J. Shiller
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Princeton University Press 2019-10-1 Hardcover 9780691182292

具體描述

Robert J. Shiller is a Nobel Prizeâ€"winning economist, the author of the New York Times bestseller Irrational Exuberance, and the coauthor, with George A. Akerlof, of Phishing for Phools and Animal Spirits, among other books (all Princeton). He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. He lives in New Haven, Connecticut. Twitter @RobertJShiller

From Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events

In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behaviorâ€"what he calls "narrative economics"â€"has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.

Spread through the public in the form of popular stories, ideas can go viral and move marketsâ€"whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like theseâ€"transmitted by word of mouth, by the news media, and increasingly by social mediaâ€"drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.

The stories people tellâ€"about economic confidence or panic, housing booms, the American dream, or Bitcoinâ€"affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. The result may be Robert Shiller's most important book to date.

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##對1929~1933 年的美國敘事不感興趣 對美國 1850~1980年的經曆沒興趣 個人閱曆隻對2000年後的敘事感興趣 我理解的 “敘事經濟學” = 口碑營銷 營銷炒作這事兒 互聯網運營豈不是手到擒來 總結得核心思想 “敘事可以理解為講故事,這個故事如何打動人,深入人心,甚至在幾百年後...  

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##好像什麼都說瞭,又好像什麼都沒說。。。

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##Who to deeply understand behavioral & psychological economics #getAbstract

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##想法其實挺簡單,在傳統經濟理論中加入行為學因素。是個應景的理論,因為隨著科技發展,消息的傳播越來越快。一句話概括全書: thought viruses are responsible for many of the changes we observe in economic activities, and it's gonna come again, again and again. 這本書寫得不咋的,但充分激發瞭我學習病理學等自然科學的熱情。感覺未來傳統學科的第二春也隻能來自跨學科交融的突變(mutation)瞭。以及,得流量者得天下啊。

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