Designing For The Social Web

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Joshua Porter
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New Riders Press 2008-05-04 Paperback 9780321534927

具體描述

Joshua Porter 網頁設計師、設計顧問、博客寫手,從事網站製作十餘年。他創辦的Bokardo設計公司專注於界麵設計、社會化網站及應用設計。他維護著廣受歡迎的博客網站Bokardo.com。

鄺宇恒 1998年開始成為網蟲的80後,熱愛互聯網,愛摺騰,愛分享。好聊天:跟搞技術的聊産品,跟搞産品的聊技術。早期中山大學逸仙時空BBS技術站長,曾在百度任職工程師,經曆百度搜藏、空間等産品。目前供職於騰訊公司,主打QQ郵箱。總之,geek一枚。更常被人所知的名字是布丁。

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:

• The real reasons why people participate online and the psychology behind them

• The Usage Lifecycle—or how people use your web application over time

• How to get people past that trickiest of hurdles: sign-up

• What to do when you’ve launched a web application and nobody is using it

• How to analyze the effectiveness of your application screens and flows

• How to grow your social web application from zero users to 1000—and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

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##http://berkeley.worldcat.org/oclc/228656270?&page=viewport&lang=zh-cn 讀完瞭,有興趣要跟我交流!加我douban,嗬嗬  

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不得不說,對於一本書,名字是非常重要的。 很多好書都有很大的可能因為名字渣渣就錯過瞭。。例如“高效能人士的七個習慣”、“與‘眾’不同心理學”。。。看名字就覺得這不會是本好書~然後如果你真的認真去看的話,就會發現這書真心不錯~ 最近相公準備做一個小眾社會化網站~...  

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##本書的原版內容很好,也比較好操作。翻譯版讀起來也很流暢,也像那麼迴事,但是譯者為瞭求“雅”,雕琢過多,雖然讀起來也很流暢,但和原文對比起來,在許多地方意義大不相同。失去瞭“信”再雅又有什麼用呢? 有時間的建議看原文,用google翻譯看也行。不過最好先瀏覽一遍中文...  

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Chapter 7 is bit of weak. But the rest is just fascinating.

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