The Message of You: Turn Your Life Story into a Money-Making Speaking Career [精裝] pdf epub mobi txt 電子書 下載 2025

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☆☆☆☆☆

Judy Carter 著

圖書標籤:

• 演講技巧
• 職業發展
• 個人品牌
• 勵誌
• 故事敘述
• 創業
• 自我營銷
• 內容創作
• 人生規劃
• 精裝本

齣版社： St. Martin's Press

ISBN：9781250007100

商品編碼：19282483

包裝：精裝

齣版時間：2013-02-19

頁數：336

正文語種：英文

商品尺寸：14x2.9x21cm

內容簡介

Judy Carter believes ordinary people have the ability to find the extraordinary stories tucked away deep inside of them, stories that not only make a difference in the lives of others, but can also result in a moneymaking career for the speaker. The Message of You is a step-by-step handbook that takes readers through the coaching process. Judy uses to guide her students and clients in turning their real life experiences into motivational speeches. The results not only inspire audiences to take action, but often also launch a brand-new career or platform for the speaker. As evidenced by the viral success of the online TED talks or the surprising appeal of The King's Speech, people want to hear the real life stories of their peers, their idols and even their neighbors. People want to tell their own stories and be applauded, recognized, and validated. In her twenty-five years on the speaking circuit, Judy has seen it happen over and over again. A person who feels they are nobody steps up, tells their story, and then discovers that they truly are somebody in this world. The Message of You offers an accessible approach, big picture guidance, and nitty-gritty nuts and bolts of sound advice. The business of public speaking is on the rise and there is a huge demand for this kind of book. Carter's credentials, high profile client list, and track record make her the perfect person to nurture the next generation of public speakers.

作者簡介

JUDY CARTER is a motivational humorist and the author of The Comedy Bible and Standup Comedy: The Book. Her message--how to use comedy techniques to decrease cubicle stress--makes Carter an in-demand speaker for Fortune 500 companies. Judy's been featured in hundreds of publications and television shows, including The Wall Street Journal, The New York Times, Oprah, and CNN. When she's not speaking, snowboarding, or scuba diving, Judy coaches people on how to be funnier. Her private clients include reality TV stars, pro wrestlers, celebs, and even a United States senator. Information about Judy is available at judycarter.com

精彩書評

"Judy Carter is not just funny but she also knows how to help others find their authentic message and communicate it in a way that makes audiences laugh."
-- Lily Tomlin

"If I told you that this book was about public speaking, I’d only be giving you half the story. It’s really about discovering your own unique message—your story—and sharing it with people. As someone with a few speeches under his belt, I can tell you that Judy Carter knows what she’s talking about: Storytelling is a huge part of being a successful speaker. Yes, you do have a message worth sharing—and when you touch the lives of others, your life will be changed as well. Read this book and unlock The Message of You."
- Ken Blanchard, coauthor of The One Minute Manager® and Great Leaders Grow

"Judy Carter knows how to make money on the lecture circuit. And when you read this excellent book, you’ll know how to do it, too."
-- Joan Detz, speech coach and author of It’s Not What You Say, It’s How You Say It

"Judy’s book is a profound and inspiring journey that will show you that what you know is worth a lot more than you think. She shows the reader, through her six-step method, how to find their message by digging into their personal and professional journeys to transform their tragedies into triumphs. I highly recommend this book to anybody who wants to, or has to, speak in front of people."
--Dr. Tony Alessandra, speaker and author of The Platinum Rule® and Charisma

"In The Message of You, Judy delivers her story and wisdom in a funny and highly applicable way- and teaches you to do the same. How to be funny, make money, inspire others and be more of who you truly are- what more could you ask for in a book? I got stuck reading this book --it's kind of how like Disney makes everything seem like magic to park visitors, but there's a very intentional, repeatable approach to their success in every aspect. After reading THE MESSAGE OF YOU, an audience will feel like your great speech is natural, rolling off the cuff, but in reality it's built from this personal story coupled with your intentional, repeatable speaking success secrets. Now, even though I’m a speaker agent, I kinda wanna go speak somewhere and speak."
--Brian Lord, Speaker Agent, VP of Premiere Speakers Bureau

"I love the message of The Message of You! I learned from Judy how to embrace my missteps and misfortunes and turn them into comedy gold, and now, with this book, Judy will able to teach YOU how to discover and share your truthful, painful, hilarious, personal, hopeful, heartfelt message.
--Cindy Chupack, Emmy-winning writer/producer of Modern Family, Sex and the City and Everybody Loves Raymond and author of The Between Boyfriends Book

"You will read and exclaim, "How does she know that's EXACTLY what I need to know?" And she holds you accountable to get things done...in a fun and friendly way. This is a 'must read' to find the message of you."
--Cyndi Maxey, professional speaker, speaker coach, and author of Fearless Facilitation, Present Like a Pro and Speak Up!

"As a producer and writer of many TV comedies, I know how important it is to not only have the jokes, but to have a message from the heart as well. Judy shows you how to do both better than anyone I know."
--Ellen Sandler, Former Co-Executive Prod. Everybody Loves Raymond, and author of The TV Writer’s Workbook

"Judy’s book is invaluable for anyone who wants to be an expert on TV. As a reality show producer, I’m always looking for people who have a clear message and point of view, and can express themselves succinctly and with humor. Next time anyone asks me how to prepare to get on TV, I’m just going to say, ‘Get Judy Carter’s book.’"
-- Gina Rubinstein, Emmy-winning writer/producer of Reality TV Shows

"Looking for a good time? Read this book. Want others to look forward to seeing you again? Read this book. Eager to be worth being paid to give a speech? Live this book! Judy Carter has set the new standard for books on how to become a superior communicator… exceptionally well written, highly readable and FULL of value; a masterful work. BUY THIS BOOK NOW!"
-- Jim Cathcart, Hall of Fame Speaker, author of the International best seller The Acorn Principle

"As a WWE wrestler, I originally contracted Judy to become funnier while cutting promos in the ring. While she was helping me punch up my wrestling promo delivery, something bigger happened; Judy helped me find a message that is very meaningful to me and turn it into a speech called, "Find Your Strength." I’m now able to give back to my fans by speaking at schools. With Judy’s help, I’m truly making a difference in young people’s lives and, along the way, my own."
--John Hennigan, formerly known as WWE Superstar John Morrison

"Judy Carter’s new book is a rock star of the "How to be a Great Speaker" genre. She offers insights into the foundational practices that make for a great platform presentation. Polishing the nuggets of one’s core life experiences is just the starting point of an exceptional and moving speech. Her Six Step Method is a road map to speaking success. Read Judy’s book and get moving on your speaking career NOW!"
--Jonathan Wygant, CEO of Big Speak Speaker Bureau

"When I first started standup comedy I didn't know what to write about. Thanks to Judy Carter I learned that the best material comes from your personal experiences and what sets you apart. That philosophy has helped me build a successful career as a standup comedian and become a TED speaker. Thank you Judy!"
--Maz Jobrani, comedian and member of the "Axis of Evil" comedy group.

前言/序言

《尋覓真實的自我：發掘你的獨特聲音，打造屬於你的舞颱》 一本關於人生敘事、自我發現與職業轉型的深度指南 在這個信息爆炸的時代，每個人都在追尋一種更深層次的聯結感——與自我，與他人。我們渴望的不再是錶麵的成功，而是能夠將我們的人生經曆轉化為有意義、有影響力的行動。本書並非一本關於如何營銷自我或快速緻富的速成手冊，而是一次深刻的內省之旅，引導讀者穿越自己的人生軌跡，提煉齣那些定義瞭“你是誰”的核心故事與價值。 我們每個人都是一本未被充分講述的書。從童年的片段到重大的轉摺點，從那些讓你心碎的失敗到帶來頓悟的成功，所有經曆共同編織成瞭一張獨一無二的生命地圖。然而，大多數人隻是被動地生活著，從未停下來真正“閱讀”這份地圖。本書旨在提供一套係統的框架，幫助你完成從“經曆者”到“敘事者”的轉變。 第一部分：深潛曆史——挖掘你內在的寶藏 成功的職業生涯，無論是在演講颱上，還是在企業會議室裏，都建立在真實性之上。要做到真實，首先必須瞭解自己。本部分將引導你進行一次結構化的自我審視。 1. 繪製生命時間軸：超越事件的界限。 我們不會簡單地羅列日期和事件。相反，我們將探討那些“決定性時刻”——那些讓你的人生態度發生根本性轉變的瞬間。這些時刻可能微不足道，卻蘊含瞭巨大的情感能量和洞察力。我們將學習如何識彆“主題性轉摺點”，即那些反復齣現在你生命中，揭示你核心信念和驅動力的關鍵情境。 2. 識彆你的“創傷與禮物”的辯證關係。 人生的挑戰往往是最好的老師。本書深入探討瞭“陰影工作”的原理，並非要你沉溺於痛苦，而是要你學會從睏境中提取提煉齣的智慧。你的“傷口”在哪裏，你的“力量”可能就在哪裏。我們將探討如何將那些曾經的掙紮和不公，重新構架為未來幫助他人的獨特視角。你從中學到的韌性、同理心或創新精神，纔是最寶貴的“産品”。 3. 剖析你的核心價值體係：你真正信仰什麼？ 驅動你的內在引擎是什麼？是自由、是連接、是精確、還是冒險？通過一係列的價值排序練習，你將明確哪些原則是你絕不妥協的底綫。這些核心價值觀將成為你未來所有溝通和決策的指南針，確保你的外部錶達與內心驅動力保持一緻。 第二部分：提煉與構建——將經驗轉化為洞見 擁有素材並不意味著擁有故事。將零散的經驗碎片組裝成一個引人入勝、具有普適性的敘事結構，是實現有效溝通的關鍵。 1. 故事的“黃金三角”：從個人到普世的橋梁。 我們深入研究有效的敘事結構，著重於“衝突-成長-啓示”的邏輯鏈條。如何挑選一個具體的個人故事，使其能夠映射齣聽眾普遍麵臨的睏境？我們將學習如何運用細節（Sense Details）來增強畫麵的真實感，同時確保故事的“提煉點”（The Takeaway）清晰有力，能讓聽眾立即應用到自己的生活中。 2. 發現你的“獨特教學法”：你如何看待世界？ 僅僅分享“我做瞭什麼”是不夠的；你需要闡釋“我的方法論是什麼”。本書鼓勵你梳理齣自己解決問題、應對挑戰的一套獨特的思考模式或步驟。這套方法論，即你的“知識産權”核心，是你區彆於其他經驗分享者的關鍵。它是你提供給世界的實用工具箱。 3. 剋服“局外人偏見”：跳齣自我中心敘事。 許多人講述自己的故事時，容易陷入自戀的泥潭。本書教授如何將敘事重點從“我的英雄之旅”巧妙地轉移到“我能為聽眾解決什麼問題”。這意味著你的故事必須服務於聽眾的利益，成為他們自我提升的催化劑。 第三部分：連接與轉化——構建你的影響力平颱 一旦你明確瞭核心信息和敘事方式，下一步便是如何將其有效地傳遞齣去，並將其轉化為持久的職業影響力。 1. 確定你的“核心訊息”：一句永不褪色的宣言。 你的全部人生經驗，可以濃縮為一句精煉、令人難忘的核心論點。這不僅僅是一個標語，而是你對世界提齣的一個根本性觀點。我們將通過反復的打磨和測試，確保這句話具有穿透力和記憶點，成為你所有未來平颱和閤作的基礎。 2. 瞭解你的“理想追隨者”畫像。 誰最需要你的故事？他們目前正處於人生的哪個階段，他們在哪些方麵感到最迷茫？本書提供瞭一套深入的受眾畫像工具，讓你能夠精確地定位你的信息將産生最大共鳴的群體。知道為誰發聲，纔能決定你用什麼樣的語言和節奏去發聲。 3. 平颱無關論：信息是永恒的，形式是流動的。 本書的哲學是，你的核心故事和方法論纔是持久的資産，而不是特定的媒介渠道。我們探討瞭如何讓你的核心信息靈活地適應不同的載體——無論是寫一本書、進行一次深度訪談、主持一個播客，還是設計一個工作坊。重點在於保持信息的純淨度和一緻性，而非盲目追逐每一個新興的社交媒體熱點。 《尋覓真實的自我》 是一場對內在財富的深度挖掘。它邀請你放下外界強加的標簽，重新審視那些塑造瞭你的挑戰與勝利，並將它們轉化為一股能夠深刻觸動和啓發他人的力量。這不是關於成為“名人”，而是關於成為一個“真實且有影響力的人”。你的故事已經存在，現在是時候賦予它應有的清晰度和力量。

評分☆☆☆☆☆

這本書的整體氛圍是極度賦能的，但它的“賦能”不是那種廉價的打雞血，而是建立在對行業深刻理解之上的穩健信心。我最喜歡它的地方在於，它從未將演講者視為一個孤立的錶演者，而是視為一個連接社群、傳遞價值的樞紐。作者用極大的篇幅去強調“持續學習和迭代”的重要性，認為一個成功的演講職業生涯是一個不斷進化的過程，你的故事和你的市場需求都會隨著時間而改變。這種動態的視角讓我感覺，這本書並非是一本“一次性讀物”，而更像是一本可以常年放在手邊、時不時翻閱的業務手冊。它成功地將一個看似飄渺的“講故事”行為，轉化成瞭一套可以被量化、被規劃、並且最終能夠帶來穩定經濟迴報的專業服務體係，這纔是它真正的價值所在。

評分☆☆☆☆☆

這本書的後半部分，關於“將演講轉化為持續收入流”的章節，簡直是乾貨的海洋，讓我這種實操型選手愛不釋手。它沒有把重點放在如何上颱演講那種基礎技能上，而是聚焦在瞭如何建立一個圍繞你的故事展開的生態係統。比如，它詳細討論瞭如何根據不同的演講主題，設計配套的後續産品——從電子書、工作坊到高階的一對一輔導。這種將“一次性曝光”轉化為“長期客戶關係”的策略設計，實在是太高明瞭。我感覺這本書提供的不是一個演講者的路綫圖，而是一個小型內容創業公司的啓動手冊。作者對於閤同談判、報價策略以及如何與活動主辦方建立互惠關係的建議，都極其現實和坦誠，沒有避諱這個行業光鮮背後的商業運作細節。如果你隻是想玩玩演講，這本書可能過於深入瞭；但如果你真的想把它當作一份嚴肅的事業來經營，那麼這些章節的價值無可估量。

評分☆☆☆☆☆

我必須承認，這本書的論證過程充滿瞭令人信服的邏輯和大量的案例佐證，這使得它的可信度大大增加。我尤其欣賞作者在論述過程中，對於“脆弱性”和“專業權威性”之間微妙平衡的探討。許多人害怕暴露太多個人信息，擔心這會削弱自己的專業形象，但作者通過一係列成功的案例展示瞭，恰到好處的坦誠反而能瞬間拉近與聽眾的距離，建立起深厚的信任基礎。它教會我的不是如何去“錶演”一個故事，而是如何去“提煉”一個有益於聽眾的經驗。這本書的閱讀體驗就像是一場馬拉鬆式的思想訓練，它強迫你不斷地問自己更深層次的問題：我的核心價值到底是什麼？我能為聽眾解決的最緊迫的問題是什麼？這種持續的內省，遠比學習任何花哨的PPT技巧來得更有價值。

評分☆☆☆☆☆

這本書簡直是為那些內心深處渴望分享自己故事，卻又對如何將這種激情轉化為實際收入感到迷茫的人量身打造的指南。我一拿到手，就被它那種充滿力量和實乾精神的基調深深吸引瞭。作者似乎非常懂得，我們每個人的人生軌跡都蘊含著獨特的價值，關鍵在於如何提煉、包裝，並以一種能夠直擊人心的方式呈現齣來。它不僅僅是告訴你“你要去演講”，而是深入剖析瞭“為什麼你的故事重要”以及“如何係統地構建你的演講主題，使其具備商業吸引力”。我特彆欣賞它在開篇部分就強調的“真實性”的重要性，這讓整本書的基調從一開始就非常紮實，不是空泛的成功學口號，而是基於個人經曆的深刻洞察。閱讀過程中，我仿佛有位經驗豐富的人生教練在我身邊，一步步引導我審視自己過去那些看似平凡無奇的經曆，然後用全新的視角去挖掘其中的商業潛力。它對目標聽眾畫像的細緻分析，以及如何根據聽眾的需求來調整敘事角度的部分，簡直是教科書級彆的實用。這本書真正做到瞭將“自我發現”與“市場策略”完美結閤。

評分☆☆☆☆☆

這本書的排版和語言風格齣乎我的意料，它有一種老派、但極其可靠的學術鑽研精神，卻又用非常平易近人的口吻娓娓道來。我本來以為會看到很多浮誇的營銷術語，但事實是，作者采取瞭一種近乎“人類學研究”的方式來解構“個人故事的貨幣化過程”。最讓我眼前一亮的是它對“敘事結構”的深入剖析。作者並沒有停留在“講個好故事”的層麵，而是拆解瞭那些頂級演講者如何使用高潮、低榖、轉摺點以及最終的“可操作性結論”來構建他們的演講藍圖。我之前看過不少關於演講技巧的書，但很少有能像這本書一樣，將“故事的內核”和“商業模式”掛鈎得如此緊密。讀完它，我感覺自己對於“什麼纔是一個能帶來收入的故事”有瞭全新的、更具辨識度的標準。它讓你明白，不是所有好故事都能賣錢，關鍵在於你如何精煉齣那個“痛點-解決方案-蛻變”的完整閉環。