The Message of You: Turn Your Life Story into a Money-Making Speaking Career [精装] pdf epub mobi txt 电子书 下载 2025

简体网页||繁体网页

☆☆☆☆☆

Judy Carter 著

图书标签:

• 演讲技巧
• 职业发展
• 个人品牌
• 励志
• 故事叙述
• 创业
• 自我营销
• 内容创作
• 人生规划
• 精装本

出版社： St. Martin's Press

ISBN：9781250007100

商品编码：19282483

包装：精装

出版时间：2013-02-19

页数：336

正文语种：英文

商品尺寸：14x2.9x21cm

内容简介

Judy Carter believes ordinary people have the ability to find the extraordinary stories tucked away deep inside of them, stories that not only make a difference in the lives of others, but can also result in a moneymaking career for the speaker. The Message of You is a step-by-step handbook that takes readers through the coaching process. Judy uses to guide her students and clients in turning their real life experiences into motivational speeches. The results not only inspire audiences to take action, but often also launch a brand-new career or platform for the speaker. As evidenced by the viral success of the online TED talks or the surprising appeal of The King's Speech, people want to hear the real life stories of their peers, their idols and even their neighbors. People want to tell their own stories and be applauded, recognized, and validated. In her twenty-five years on the speaking circuit, Judy has seen it happen over and over again. A person who feels they are nobody steps up, tells their story, and then discovers that they truly are somebody in this world. The Message of You offers an accessible approach, big picture guidance, and nitty-gritty nuts and bolts of sound advice. The business of public speaking is on the rise and there is a huge demand for this kind of book. Carter's credentials, high profile client list, and track record make her the perfect person to nurture the next generation of public speakers.

作者简介

JUDY CARTER is a motivational humorist and the author of The Comedy Bible and Standup Comedy: The Book. Her message--how to use comedy techniques to decrease cubicle stress--makes Carter an in-demand speaker for Fortune 500 companies. Judy's been featured in hundreds of publications and television shows, including The Wall Street Journal, The New York Times, Oprah, and CNN. When she's not speaking, snowboarding, or scuba diving, Judy coaches people on how to be funnier. Her private clients include reality TV stars, pro wrestlers, celebs, and even a United States senator. Information about Judy is available at judycarter.com

精彩书评

"Judy Carter is not just funny but she also knows how to help others find their authentic message and communicate it in a way that makes audiences laugh."
-- Lily Tomlin

"If I told you that this book was about public speaking, I’d only be giving you half the story. It’s really about discovering your own unique message—your story—and sharing it with people. As someone with a few speeches under his belt, I can tell you that Judy Carter knows what she’s talking about: Storytelling is a huge part of being a successful speaker. Yes, you do have a message worth sharing—and when you touch the lives of others, your life will be changed as well. Read this book and unlock The Message of You."
- Ken Blanchard, coauthor of The One Minute Manager® and Great Leaders Grow

"Judy Carter knows how to make money on the lecture circuit. And when you read this excellent book, you’ll know how to do it, too."
-- Joan Detz, speech coach and author of It’s Not What You Say, It’s How You Say It

"Judy’s book is a profound and inspiring journey that will show you that what you know is worth a lot more than you think. She shows the reader, through her six-step method, how to find their message by digging into their personal and professional journeys to transform their tragedies into triumphs. I highly recommend this book to anybody who wants to, or has to, speak in front of people."
--Dr. Tony Alessandra, speaker and author of The Platinum Rule® and Charisma

"In The Message of You, Judy delivers her story and wisdom in a funny and highly applicable way- and teaches you to do the same. How to be funny, make money, inspire others and be more of who you truly are- what more could you ask for in a book? I got stuck reading this book --it's kind of how like Disney makes everything seem like magic to park visitors, but there's a very intentional, repeatable approach to their success in every aspect. After reading THE MESSAGE OF YOU, an audience will feel like your great speech is natural, rolling off the cuff, but in reality it's built from this personal story coupled with your intentional, repeatable speaking success secrets. Now, even though I’m a speaker agent, I kinda wanna go speak somewhere and speak."
--Brian Lord, Speaker Agent, VP of Premiere Speakers Bureau

"I love the message of The Message of You! I learned from Judy how to embrace my missteps and misfortunes and turn them into comedy gold, and now, with this book, Judy will able to teach YOU how to discover and share your truthful, painful, hilarious, personal, hopeful, heartfelt message.
--Cindy Chupack, Emmy-winning writer/producer of Modern Family, Sex and the City and Everybody Loves Raymond and author of The Between Boyfriends Book

"You will read and exclaim, "How does she know that's EXACTLY what I need to know?" And she holds you accountable to get things done...in a fun and friendly way. This is a 'must read' to find the message of you."
--Cyndi Maxey, professional speaker, speaker coach, and author of Fearless Facilitation, Present Like a Pro and Speak Up!

"As a producer and writer of many TV comedies, I know how important it is to not only have the jokes, but to have a message from the heart as well. Judy shows you how to do both better than anyone I know."
--Ellen Sandler, Former Co-Executive Prod. Everybody Loves Raymond, and author of The TV Writer’s Workbook

"Judy’s book is invaluable for anyone who wants to be an expert on TV. As a reality show producer, I’m always looking for people who have a clear message and point of view, and can express themselves succinctly and with humor. Next time anyone asks me how to prepare to get on TV, I’m just going to say, ‘Get Judy Carter’s book.’"
-- Gina Rubinstein, Emmy-winning writer/producer of Reality TV Shows

"Looking for a good time? Read this book. Want others to look forward to seeing you again? Read this book. Eager to be worth being paid to give a speech? Live this book! Judy Carter has set the new standard for books on how to become a superior communicator… exceptionally well written, highly readable and FULL of value; a masterful work. BUY THIS BOOK NOW!"
-- Jim Cathcart, Hall of Fame Speaker, author of the International best seller The Acorn Principle

"As a WWE wrestler, I originally contracted Judy to become funnier while cutting promos in the ring. While she was helping me punch up my wrestling promo delivery, something bigger happened; Judy helped me find a message that is very meaningful to me and turn it into a speech called, "Find Your Strength." I’m now able to give back to my fans by speaking at schools. With Judy’s help, I’m truly making a difference in young people’s lives and, along the way, my own."
--John Hennigan, formerly known as WWE Superstar John Morrison

"Judy Carter’s new book is a rock star of the "How to be a Great Speaker" genre. She offers insights into the foundational practices that make for a great platform presentation. Polishing the nuggets of one’s core life experiences is just the starting point of an exceptional and moving speech. Her Six Step Method is a road map to speaking success. Read Judy’s book and get moving on your speaking career NOW!"
--Jonathan Wygant, CEO of Big Speak Speaker Bureau

"When I first started standup comedy I didn't know what to write about. Thanks to Judy Carter I learned that the best material comes from your personal experiences and what sets you apart. That philosophy has helped me build a successful career as a standup comedian and become a TED speaker. Thank you Judy!"
--Maz Jobrani, comedian and member of the "Axis of Evil" comedy group.

前言/序言

《寻觅真实的自我：发掘你的独特声音，打造属于你的舞台》 一本关于人生叙事、自我发现与职业转型的深度指南 在这个信息爆炸的时代，每个人都在追寻一种更深层次的联结感——与自我，与他人。我们渴望的不再是表面的成功，而是能够将我们的人生经历转化为有意义、有影响力的行动。本书并非一本关于如何营销自我或快速致富的速成手册，而是一次深刻的内省之旅，引导读者穿越自己的人生轨迹，提炼出那些定义了“你是谁”的核心故事与价值。 我们每个人都是一本未被充分讲述的书。从童年的片段到重大的转折点，从那些让你心碎的失败到带来顿悟的成功，所有经历共同编织成了一张独一无二的生命地图。然而，大多数人只是被动地生活着，从未停下来真正“阅读”这份地图。本书旨在提供一套系统的框架，帮助你完成从“经历者”到“叙事者”的转变。 第一部分：深潜历史——挖掘你内在的宝藏 成功的职业生涯，无论是在演讲台上，还是在企业会议室里，都建立在真实性之上。要做到真实，首先必须了解自己。本部分将引导你进行一次结构化的自我审视。 1. 绘制生命时间轴：超越事件的界限。 我们不会简单地罗列日期和事件。相反，我们将探讨那些“决定性时刻”——那些让你的人生态度发生根本性转变的瞬间。这些时刻可能微不足道，却蕴含了巨大的情感能量和洞察力。我们将学习如何识别“主题性转折点”，即那些反复出现在你生命中，揭示你核心信念和驱动力的关键情境。 2. 识别你的“创伤与礼物”的辩证关系。 人生的挑战往往是最好的老师。本书深入探讨了“阴影工作”的原理，并非要你沉溺于痛苦，而是要你学会从困境中提取提炼出的智慧。你的“伤口”在哪里，你的“力量”可能就在哪里。我们将探讨如何将那些曾经的挣扎和不公，重新构架为未来帮助他人的独特视角。你从中学到的韧性、同理心或创新精神，才是最宝贵的“产品”。 3. 剖析你的核心价值体系：你真正信仰什么？ 驱动你的内在引擎是什么？是自由、是连接、是精确、还是冒险？通过一系列的价值排序练习，你将明确哪些原则是你绝不妥协的底线。这些核心价值观将成为你未来所有沟通和决策的指南针，确保你的外部表达与内心驱动力保持一致。 第二部分：提炼与构建——将经验转化为洞见 拥有素材并不意味着拥有故事。将零散的经验碎片组装成一个引人入胜、具有普适性的叙事结构，是实现有效沟通的关键。 1. 故事的“黄金三角”：从个人到普世的桥梁。 我们深入研究有效的叙事结构，着重于“冲突-成长-启示”的逻辑链条。如何挑选一个具体的个人故事，使其能够映射出听众普遍面临的困境？我们将学习如何运用细节（Sense Details）来增强画面的真实感，同时确保故事的“提炼点”（The Takeaway）清晰有力，能让听众立即应用到自己的生活中。 2. 发现你的“独特教学法”：你如何看待世界？ 仅仅分享“我做了什么”是不够的；你需要阐释“我的方法论是什么”。本书鼓励你梳理出自己解决问题、应对挑战的一套独特的思考模式或步骤。这套方法论，即你的“知识产权”核心，是你区别于其他经验分享者的关键。它是你提供给世界的实用工具箱。 3. 克服“局外人偏见”：跳出自我中心叙事。 许多人讲述自己的故事时，容易陷入自恋的泥潭。本书教授如何将叙事重点从“我的英雄之旅”巧妙地转移到“我能为听众解决什么问题”。这意味着你的故事必须服务于听众的利益，成为他们自我提升的催化剂。 第三部分：连接与转化——构建你的影响力平台 一旦你明确了核心信息和叙事方式，下一步便是如何将其有效地传递出去，并将其转化为持久的职业影响力。 1. 确定你的“核心讯息”：一句永不褪色的宣言。 你的全部人生经验，可以浓缩为一句精炼、令人难忘的核心论点。这不仅仅是一个标语，而是你对世界提出的一个根本性观点。我们将通过反复的打磨和测试，确保这句话具有穿透力和记忆点，成为你所有未来平台和合作的基础。 2. 了解你的“理想追随者”画像。 谁最需要你的故事？他们目前正处于人生的哪个阶段，他们在哪些方面感到最迷茫？本书提供了一套深入的受众画像工具，让你能够精确地定位你的信息将产生最大共鸣的群体。知道为谁发声，才能决定你用什么样的语言和节奏去发声。 3. 平台无关论：信息是永恒的，形式是流动的。 本书的哲学是，你的核心故事和方法论才是持久的资产，而不是特定的媒介渠道。我们探讨了如何让你的核心信息灵活地适应不同的载体——无论是写一本书、进行一次深度访谈、主持一个播客，还是设计一个工作坊。重点在于保持信息的纯净度和一致性，而非盲目追逐每一个新兴的社交媒体热点。 《寻觅真实的自我》 是一场对内在财富的深度挖掘。它邀请你放下外界强加的标签，重新审视那些塑造了你的挑战与胜利，并将它们转化为一股能够深刻触动和启发他人的力量。这不是关于成为“名人”，而是关于成为一个“真实且有影响力的人”。你的故事已经存在，现在是时候赋予它应有的清晰度和力量。

评分☆☆☆☆☆

这本书的排版和语言风格出乎我的意料，它有一种老派、但极其可靠的学术钻研精神，却又用非常平易近人的口吻娓娓道来。我本来以为会看到很多浮夸的营销术语，但事实是，作者采取了一种近乎“人类学研究”的方式来解构“个人故事的货币化过程”。最让我眼前一亮的是它对“叙事结构”的深入剖析。作者并没有停留在“讲个好故事”的层面，而是拆解了那些顶级演讲者如何使用高潮、低谷、转折点以及最终的“可操作性结论”来构建他们的演讲蓝图。我之前看过不少关于演讲技巧的书，但很少有能像这本书一样，将“故事的内核”和“商业模式”挂钩得如此紧密。读完它，我感觉自己对于“什么才是一个能带来收入的故事”有了全新的、更具辨识度的标准。它让你明白，不是所有好故事都能卖钱，关键在于你如何精炼出那个“痛点-解决方案-蜕变”的完整闭环。

评分☆☆☆☆☆

这本书的后半部分，关于“将演讲转化为持续收入流”的章节，简直是干货的海洋，让我这种实操型选手爱不释手。它没有把重点放在如何上台演讲那种基础技能上，而是聚焦在了如何建立一个围绕你的故事展开的生态系统。比如，它详细讨论了如何根据不同的演讲主题，设计配套的后续产品——从电子书、工作坊到高阶的一对一辅导。这种将“一次性曝光”转化为“长期客户关系”的策略设计，实在是太高明了。我感觉这本书提供的不是一个演讲者的路线图，而是一个小型内容创业公司的启动手册。作者对于合同谈判、报价策略以及如何与活动主办方建立互惠关系的建议，都极其现实和坦诚，没有避讳这个行业光鲜背后的商业运作细节。如果你只是想玩玩演讲，这本书可能过于深入了；但如果你真的想把它当作一份严肃的事业来经营，那么这些章节的价值无可估量。

评分☆☆☆☆☆

我必须承认，这本书的论证过程充满了令人信服的逻辑和大量的案例佐证，这使得它的可信度大大增加。我尤其欣赏作者在论述过程中，对于“脆弱性”和“专业权威性”之间微妙平衡的探讨。许多人害怕暴露太多个人信息，担心这会削弱自己的专业形象，但作者通过一系列成功的案例展示了，恰到好处的坦诚反而能瞬间拉近与听众的距离，建立起深厚的信任基础。它教会我的不是如何去“表演”一个故事，而是如何去“提炼”一个有益于听众的经验。这本书的阅读体验就像是一场马拉松式的思想训练，它强迫你不断地问自己更深层次的问题：我的核心价值到底是什么？我能为听众解决的最紧迫的问题是什么？这种持续的内省，远比学习任何花哨的PPT技巧来得更有价值。

评分☆☆☆☆☆

这本书简直是为那些内心深处渴望分享自己故事，却又对如何将这种激情转化为实际收入感到迷茫的人量身打造的指南。我一拿到手，就被它那种充满力量和实干精神的基调深深吸引了。作者似乎非常懂得，我们每个人的人生轨迹都蕴含着独特的价值，关键在于如何提炼、包装，并以一种能够直击人心的方式呈现出来。它不仅仅是告诉你“你要去演讲”，而是深入剖析了“为什么你的故事重要”以及“如何系统地构建你的演讲主题，使其具备商业吸引力”。我特别欣赏它在开篇部分就强调的“真实性”的重要性，这让整本书的基调从一开始就非常扎实，不是空泛的成功学口号，而是基于个人经历的深刻洞察。阅读过程中，我仿佛有位经验丰富的人生教练在我身边，一步步引导我审视自己过去那些看似平凡无奇的经历，然后用全新的视角去挖掘其中的商业潜力。它对目标听众画像的细致分析，以及如何根据听众的需求来调整叙事角度的部分，简直是教科书级别的实用。这本书真正做到了将“自我发现”与“市场策略”完美结合。

评分☆☆☆☆☆

这本书的整体氛围是极度赋能的，但它的“赋能”不是那种廉价的打鸡血，而是建立在对行业深刻理解之上的稳健信心。我最喜欢它的地方在于，它从未将演讲者视为一个孤立的表演者，而是视为一个连接社群、传递价值的枢纽。作者用极大的篇幅去强调“持续学习和迭代”的重要性，认为一个成功的演讲职业生涯是一个不断进化的过程，你的故事和你的市场需求都会随着时间而改变。这种动态的视角让我感觉，这本书并非是一本“一次性读物”，而更像是一本可以常年放在手边、时不时翻阅的业务手册。它成功地将一个看似飘渺的“讲故事”行为，转化成了一套可以被量化、被规划、并且最终能够带来稳定经济回报的专业服务体系，这才是它真正的价值所在。