The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
包装很棒棒,给你鼓掌掌
评分入职前赶紧买来看一蛤
评分书不错、平装的、印刷质量还可以了。正在看
评分邮寄得很快,满意
评分书略小,质感较差,好好学英语
评分内容应该无可挑剔,但是这纸张,完全不值180
评分送货真快啊!上午下单的,下午就送到了
评分帮公司买的,还不错吧。具体自己没看,就不方便评论了。
评分好书
本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度,google,bing,sogou 等
© 2025 book.idnshop.cc All Rights Reserved. 静思书屋 版权所有