Crossing the Chasm, 3rd Edition跨越鸿沟 英文原版 [平装]

Crossing the Chasm, 3rd Edition跨越鸿沟 英文原版 [平装] pdf epub mobi txt 电子书 下载 2025

Geoffrey A. Moore(杰佛瑞·摩尔) 著
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出版社: HarperCollins
ISBN:9780062292988
版次:3
商品编码:19473103
包装:平装
丛书名: Collins Business Essentials
出版时间:2014-01-28
用纸:胶版纸
页数:288
正文语种:英文
商品尺寸:20.3x13.5x1.6cm

具体描述

内容简介

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

作者简介

Geoffrey Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.

精彩书评

Praise for Previous Editions of Crossing the Chasm:
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys

"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
- Joe Schoendorf, executive partner, Accel Partners

"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group

前言/序言


用户评价

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包装很棒棒,给你鼓掌掌

评分

入职前赶紧买来看一蛤

评分

书不错、平装的、印刷质量还可以了。正在看

评分

邮寄得很快,满意

评分

书略小,质感较差,好好学英语

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内容应该无可挑剔,但是这纸张,完全不值180

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送货真快啊!上午下单的,下午就送到了

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帮公司买的,还不错吧。具体自己没看,就不方便评论了。

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好书

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