The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
請問這是二手書嗎,這捲起的書角和毛邊
評分好書一本,但是,裝幀真的沒法和20多美金的定價劃等號。有盜版地攤貨的感覺。
評分老闆推薦,沒有看,太難懂瞭
評分包裝很棒棒,給你鼓掌掌
評分價格便宜很好很好很好很好
評分還可以。
評分不錯的書
評分包裝很棒棒,給你鼓掌掌
評分發貨快,一如既往,期待已久。
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