具体描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用户评价
##整本书弥漫着evolutionary psychology的调调。走马观花看一遍，还是蛮有趣的。
评分##很多都是其他学科的常识简介
评分##入门读物 不错
评分##生活中普通的设计原来都有深意
评分##基本上一页一个规则，简洁明了也深入。不仅是一本学习设计principles的好书，也是一本学习写作的好书。
评分##125条关于设计的原则，涉及美学，可用性，认知心理，进化心理，设计方法等等各方面，非常具有有启发性，信息量巨大。即使不能让你的设计突飞猛进，但肯定有助于分辨好的设计与烂的设计，而且知道好的设计好在哪。适合放在身边时不时查阅
评分##Highly recommend!
评分##入门读物 不错
评分##????usability guideline入门宝典
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