具體描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用戶評價
##Highly recommend!
評分##125個設計原則並同時會給齣一個方便理解的例子
評分##基本上一頁一個規則，簡潔明瞭也深入。不僅是一本學習設計principles的好書，也是一本學習寫作的好書。
評分##125條關於設計的原則，涉及美學，可用性，認知心理，進化心理，設計方法等等各方麵，非常具有有啓發性，信息量巨大。即使不能讓你的設計突飛猛進，但肯定有助於分辨好的設計與爛的設計，而且知道好的設計好在哪。適閤放在身邊時不時查閱
評分##要是圖多一點兒就好瞭
評分##入門讀物 不錯
評分##Highly recommend!
評分##要是圖多一點兒就好瞭
評分##基本上一頁一個規則，簡潔明瞭也深入。不僅是一本學習設計principles的好書，也是一本學習寫作的好書。
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