From IDEO, the global innovation and design firm responsible for such landmark products as Apple's first computer mouse, comes a primer in the observation method that keeps their practice human-centered and ever ingenious. People unconsciously perform ultraordinary actions every day, from throwing a jacket over a chair back to claim the seat, or placing something in the teeth when all hands are full. These "thoughtless acts" reveal the subtle but crucial ways people behave in a world not always perfectly tailored to their needs. "Thoughtless Acts?" is a collection of dozens of (often humorous) snapshots capturing such fleeting adaptations and minor exploitations. This method of observation demonstrates the kind of common-sense approach that can inspire designers and anyone involved in creative endeavors. "Thoughtless Acts?" is a privileged peek at how IDEO creates the people-friendly products, services, and spaces for which they are so widely recognized.
##key point: observation "There is no definitive interpretation of the observations here or in the outside. The value is in looking."
评分 评分##轻松休闲好读物,ideo!
评分 评分##Thoughtless Acts 是由IDEO的“God Mother” Jane Fulton Suri所写,书中分享了上百幅人们无意识的动作和行为,并用设计的观点逐一解读。但看书里的照片就能感觉到设计师看待这个世界的眼光是多么的独特。好像低调的魔术师,悄悄把我们不曾想到的未来一一展现在我们眼前。
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