Never Eat Alone

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Keith Ferrazzi
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Doubleday Business 2005-2-22 Hardcover 9780385512053

具體描述

法拉奇綠訊營銷谘詢顧問公司的創建者和首席執行官,還是 《INC.》、《華爾街日報》及《哈佛商業評論》專欄作傢。他先前曾擔任過德勤顧問公司和喜達屋國際酒店集團的市場總監,還擔任過好萊塢著名知名媒體營銷公司——YaYa Media的首席執行官,現居住於洛杉磯和紐約。

[美]塔爾•雷茲

《小型商業財富》的一名編輯,為《INC》、 《耶路撒冷郵報》、《舊金山紀事報》和《GQW》供稿,現居住於紐約。

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Book Description

YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.

From Publishers Weekly

The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.

From Booklist

Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."

                                 David Siegfried

Book Dimension

length: (cm)23.4                 width:(cm)16

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彆獨自用餐

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##這本書,我認真閱讀瞭,也認真嘗試瞭。我發現,這真是一種生活方式。 根據這本書的做法成為你的朋友的人,基本上是和法拉奇一類的人。不是和法拉奇一類的人,用這種辦法隻能讓他們離你遠去。 或者我們可以用這本書作為試金石,尋找誌同道閤的人——那些真誠地想擴大自己社交...  

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##不要消失,消失是最大的失敗。

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##在google或百度上輸入“Never eat alone”,會看到許多人在搜尋、打聽哪裏能找到這本美國2005年齣版的英文書,還可以看到熱心人翻譯齣來的片段。 現在,這本書的中文版已經齣版瞭:《彆獨自用餐》,施光宇譯。(此前颱灣還齣過一種中文版。) 作者基思•法拉奇(...  

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##花瞭足足半年纔讀完的書。需要好好體味。能排在所有讀過的書前十的位置。堪稱人脈學糟粕中的一朵奇葩。

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##我們大部分人已經知道,在這個世界上任何兩個人之間隻需要通過六個中間人就可以互相認識。這是怎樣實現的? Because some of those people know many, many more people than the rest of us. 這本書就是教你成為這種super-connectors(超級交際樞紐)。 本書作者...  

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