法拉奇綠訊營銷谘詢顧問公司的創建者和首席執行官,還是 《INC.》、《華爾街日報》及《哈佛商業評論》專欄作傢。他先前曾擔任過德勤顧問公司和喜達屋國際酒店集團的市場總監,還擔任過好萊塢著名知名媒體營銷公司——YaYa Media的首席執行官,現居住於洛杉磯和紐約。
[美]塔爾•雷茲
《小型商業財富》的一名編輯,為《INC》、 《耶路撒冷郵報》、《舊金山紀事報》和《GQW》供稿,現居住於紐約。
在綫閱讀本書
Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
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彆獨自用餐
##都是大實話 1、成功的關鍵是慷慨大方:在社交中通行的不是貪圖便利,而是慷慨大方。 2、明確你的人生目標:你的纔能與渴望的交集就是你內心的激情。什麼是你最興奮的事?你做什麼事時會覺得時間過得飛快? 3、為發展人際關係設定計劃:打造交際網絡是有過程的,你的計劃應當包括以下三份:...
評分 評分 評分 評分 評分 評分##有不少networking的實用技巧,亮點是“實用“
評分拖拖拉拉總算讀完瞭。就是美國版的搞關係。作者提到的很多方式都是值得藉鑒的,如果你真的是頭破血流想在美國成功的話,不過讀的過程中不停的發現一些理念上的差異。看到後來,一些作者的早年故事驗證瞭作者曾經是那種挺討人厭的自大狂,後來的成功和成熟是他反思和改進的結果,但是也不禁讓人懷疑他的人生目的到底是什麼,每一個付齣每一個關係,似乎總是內嵌著一個目的,整個生活軌跡都是要更成功。而且如果你不是這種性格,按照作者的方式去一味追求前進基本是讓你毀掉自己的根本。單從事業軌道建議方麵看,這書有許多值得學習的地方,但是從人生態度上,作者的許多故事都讓我覺得這人很奇怪。所以到瞭最後,作者以尋找人生平衡以及人生目的不在金錢與成功來結尾時,讓人覺得一點說服力也沒有。可以說是,很高興你成功瞭,但我可不想成為你。
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