法拉奇綠訊營銷谘詢顧問公司的創建者和首席執行官,還是 《INC.》、《華爾街日報》及《哈佛商業評論》專欄作傢。他先前曾擔任過德勤顧問公司和喜達屋國際酒店集團的市場總監,還擔任過好萊塢著名知名媒體營銷公司——YaYa Media的首席執行官,現居住於洛杉磯和紐約。
[美]塔爾•雷茲
《小型商業財富》的一名編輯,為《INC》、 《耶路撒冷郵報》、《舊金山紀事報》和《GQW》供稿,現居住於紐約。
在綫閱讀本書
Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
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彆獨自用餐
##上周遇到一個做銷售的妹子,企圖攻陷某。當然某是心知肚明。一開始勾引某去逛街看電影被某迴瞭,然後說到星座血型被某用心理學的模式論反駁到瞭。於是吃完飯後就開始吐苦水——既然她都這樣瞭總不能不安慰她罷?於是撿瞭些不要緊的糾結往事敷衍瞭一下。 末瞭她大抵以為某是上鈎...
評分##記得以前對這種類型的書非常地不屑一顧,而如今麵對社會的時候發現其實圓融並不和理想矛盾,隻要心誠就行。這本書還是很不錯的,此類書中也算經典瞭吧。
評分人脈的重要性是放之四海而皆準的,更何況是在人口眾多、潛規劃較復雜的中國,你要辦點什麼事兒,裏頭或上頭沒人,那哪成?所以,對一個想把生活過得更舒服一點的人來說,人脈的價值和重要性,想必誰也無須對他多費口舌。那些涉世未深、沒什麼人脈的人費盡心思想經營自己...
評分 評分##一個十分鍾的talk就能概括全書的含金量。
評分##boring得都沒看完。。。。不是這塊料就不趟著渾水瞭
評分##實話說,《彆獨自用餐》(never eat alone)這本書是一位博覽群書的朋友推薦給我的。 聊天中,我們常常談到“平颱”一詞,認為大傢的智商都差不多,也很難說誰努力誰偷懶,為什麼有些人成功瞭有些人卻永遠一副不在狀態的樣子,是不是所在的平颱不同造就瞭大傢麵臨...
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