Scott Berkun瞭解創新,他曾經是微軟因特網瀏覽器開發小組的一員,同時是WWW.scottberkun。com的作傢,也是2005年暢銷書《項目管理藝術(TheArt of Project Management)》的作者。他還在華盛頓大學教授創新思考的課程。
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. Why all innovation is a collaborative process How innovation depends on persuasion Why problems are more important than solutions How the good innovation is the enemy of the great Why the biggest challenge is knowing when it's good enough "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, andDirector, Xerox Palo Alto Research Center (PARe; current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.
##現在的世界變化越來越快,各行各業的人都希望通過創新取得優勢、成就,看著曆史上、身邊的創新的奇跡,很自然的會想到:我能不能創新?能的話,如何創新?創新的方法是什麼?那些創新的故事看似很自然,市麵上也有著關於創新的各種雞湯式的觀點,讓人感覺創新很容易復製,但實...
評分 評分##昨天剛剛讀完此書。 這也是Scott Berkun的第二本書,齣版於2007年,不過最近纔有中文版。我對Scott Berkun的瞭解來源於那本《項目管理之美》,讀完之後發現作者相當有纔。 Scott Berkun在微軟公司工作瞭10年,參與的項目包括IE、MSN和Mi...
評分##喜歡這本書的讀者,可以考慮購買Scott Berkun最新寫作修訂的《創新的神話》第二版 (中文版)。在第一版《創新的神話》基礎上,作者對原有內容進行瞭全麵的修訂擴充,包括更新瞭失效的網絡參考資源鏈接,修改瞭敘事方式,提供更加精確的數據等。另外更添加瞭全新的四章內容,進...
評分 評分 評分##創新是一個過程,實現更需要技巧。
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