具體描述
Jaime Levy
擁有二十多年交互實踐經驗的用戶體驗策略專傢。她的交互設計谘詢公司JLR Interactive為創業公司以及思科、索尼等大型企業打造可持續的創新型互聯網解決方案。Jaime熱心於幫助世界各地的人們實踐用戶體驗的創新方法，同時在南加利福尼亞大學兼任教授。
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用戶評價
##對初學者有幫助的工具書，什麼都有的大雜燴，不算老，案例to C為主。學到瞭be intraprenuerial和一些business model的框架。
評分 評分##標題UX Strategy實在很難理解。其實就是最開始驗證産品的過程，本文的副標題說得很準確——How to Devise Innovative Digital Products that People Want。適閤做産品，設計師想涉及産品的Big picture，創業的同學閱讀。
評分##和其他Oreilly的書一樣，非常有道理，但一無是處。。。。
評分##終於在聖誕假期最後幾天裏啃完瞭這本書，感覺還挺有收獲，記錄瞭不少筆記。這本書很係統的寫瞭設計産品的方法，而且作者是做谘詢的從業者，所以很多階段性産齣都比較專業值得藉鑒。
評分##還行吧。
評分##沒想到新年第一本標記的是required reading。書裏框架過多，有時候看得我有點煩躁，但可能不失為輔助工作的實用工具。 什麼是UX Strategy? 標題很差，看副標題就行瞭——How to Devise Innovative Digital Products that People Want 也就是最開始驗證産品，調研需求的過程。 關乎的是Big picture，而不是産品的界麵設計，用戶體驗細節。叫UX大概和作者本身UX的身份有關，同時也是鼓勵設計師們進...
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