出版社： 电子工业出版社
ISBN：9787121308192
版次：1
商品编码：12047191
品牌：Broadview
包装：平装
开本：16开
出版时间：2017-03-01
用纸：胶版纸
页数：400
字数：597000
正文语种：中文
具体描述
产品特色
编辑推荐
一本随时可以备查的工具书，适合品牌商家、创业者、电子商务从业者参考学习。
京东商学院面向京东平台商家及合作伙伴，基于《京东平台运营攻略》和《京东平台数据化运营》编写了本书，全面介绍了京东商城及周边业务生态，并展示京东店铺“从无到有”的实操流程。“赢在京东”系列电商教程是京东官方授权认证的系列图书。
内容简介
《京东平台店铺运营从入门到精通》全程贯穿"大道至简全精华，大道致用皆实战"的理念，囊括了京东店铺后台操作、系统运营规划、数据分析与优化等内容，还收录了2016年以来行业的新变化和新趋势，诸如京东移动端玩法、跨境电商、农村电商等。《京东平台店铺运营从入门到精通》全书共11章，主要内容包括京东平台介绍、京东开店流程、商品上架、店铺装修、店铺引流、京东移动端运营、订单处理、数据分析与优化、会员营销管理、店铺运营年度规划等。
每一章在以细节、实操为主并做详细介绍的基础上，还辅以案例、小贴士（Tips）等形式，介绍实操过程中遇到的难点、重点，供读者参考借鉴。
在编写原则上，本书突出以实战为核心，凡是岗位中要求掌握的知识和技能，均做了详细介绍；在编写模式上，按照以实践过程为主导，横向涵盖店铺运营全过程，纵向深入运营本质关注点；在内容安排上，增强可读性，文字浅显易懂；在掌握电商系统理论的基础上，辅以真实案例，做到学以致用。（本书编写及数据截至2016年10月。）
《京东平台店铺运营从入门到精通》可作为企业电商岗位培训教材或供电商管理人员参考借鉴，或者供电子商务相关从业人员参加就业培训、岗位培训使用。
作者简介
京东商学院
京东商学院（xue.jd.com）成立于2012年，是京东集团为京东合作伙伴提供成长服务的官方机构。京东商学院以专属课件研发为技术优势，以官方讲师及商家资深讲师共组团队为资源优势，通过线上直播授课、在线视频教程、官方资料分享、线下现场培训、商家专属社区等业务模块，搭建多元化立体学习平台。本着“让电商变得简单快乐”的愿景，力求打造健康快乐的电商学习生态，提升京东商家的经营业绩与服务水准。
内页插图
精彩书评
思路决定出路，这本书可以让互联网从业者站在电商巨人的肩膀上预见未来、看清大势，让梦想实现加速！
————奥康国际董事长 王振滔
小小屏幕连接着庞大的实体及网络空间，如何提高关注，激发消费冲动，把体验带给消费者？除专业知识之外，技巧多多。 玩转虚拟空间，本书是比较好的老师。
————新秀丽大中华区总裁 马瑞国
这是一本由浅入深的书，系统地介绍了电商以及京东运营的概况，由此深入，精华渐现。这是一本每位老板都应该给自己的运营人员购买的好书。
————富安娜家居用品股份有限公司电子商务总经理 林镇成
京东平台运营百科全书，既关注全局规划，又注重细节运营，深入浅出，简单明了，让读者于平实处得销售真谛。关注实战演练、数据分析、优化搜索，用经验成就商家成功之路。
————罗莱集团副总裁 王 梁
This book is a must-have for any company wanting to expand their e-commerce sales. JD is a "must-win" platform for any company engaging in e-commerce. This book outlines the critical skills and tactics needed to analyze key trends and buying patterns, optimize product mix and display, and ultimately win on this essential platform.
这本书是任何一个想扩大自己电子商务销售的公司必备的，京东是从事电子商务的公司一定要赢得的平台。这本书概述了运营和购买模式的关键技能和策略，以及如何优化产品的结构和展示，并最终赢得这个重要的平台。
————诺迪克健身器材（上海）有限公司总经理 Kyle Freebairn
实操宝典，内容全面易懂，对新手及有一定运营基础的卖家均有很大帮助，为编者鼓掌。
————顶康科技（亿健）有限公司董事长 潘岩君
目录
第 1 章
京东平台介绍
1.1 京东商城 / 1
1.2 京东到家 / 2
1.3 跨境电商 / 2
1.4 京东金融 / 2
1.5 京东技术 / 3
1.6 京东农村电商 / 3
1.7 京东物流体系 / 3
第 2 章
在京东平台开店
2.1 入驻前准备 / 5
2.1.1 团队架构 / 5
2.1.2 京东的店铺类型 / 8
2.2 开店入驻 / 8
2.2.1 开店入驻流程 / 9
2.2.2 完成开店任务 / 20
2.2.3 店铺运营规则 / 23
第 3 章
商品上架前的准备
3.1 商家后台概况 / 26
3.2 行业数据分析 / 27
3.2.1 类目销售概况 / 27
3.2.2 买家购买分析 / 28
3.2.3 商品属性分析 / 29
3.2.4 行业关键词分析 / 29
3.3 商品分析与规划 / 30
3.3.1 竞品分析 / 30
3.3.2 搭建店铺的商品结构 / 32
3.3.3 商品定价方法 / 33
3.4 商品详情页策划 / 36
3.4.1 挖掘卖点 / 36
3.4.2 商品详情页制作逻辑 / 39
3.5 商品拍照 / 40
3.5.1 商品图片要求 / 41
3.5.2 拍照方式 / 41
3.5.3 拍照要点 / 43
3.5.4 创意拍摄 / 46
3.6 仓储物流设置 / 47
3.6.1 京东仓储介绍 / 47
3.6.2 快递选择 / 52
3.6.3 物流成本核算 / 55
3.6.4 物流公司管理 / 56
3.6.5 发货地址管理 / 57
3.6.6 设置快递单模板 / 57
3.6.7 承诺时效配送 / 58
3.6.8 发票信息设置 / 61
3.7 运费模板设置 / 61
3.7.1 单品运费设置 / 62
3.7.2 店铺运费设置 / 63
3.7.3 店铺运费与单品运费同时生效 / 65
第 4 章
商品上架
4.1 商品上传步骤 / 67
4.1.1 类目选择 / 67
4.1.2 基本内容编辑 / 69
4.1.3 商品维护 / 70
4.1.4 功能、物流设置 / 72
4.1.5 其他商品信息维护 / 73
4.2 促销设置 / 74
4.2.1 单品促销 / 74
4.2.2 赠品促销 / 76
4.2.3 套装促销 / 77
4.2.4 满减促销 / 77
4.2.5 满赠促销 / 78
4.2.6 多买优惠促销 / 78
4.2.7 满减送促销 / 79
4.2.8 预售管理 / 79
4.2.9 卡券系统 / 80
4.2.10 互动营销 / 82
第 5 章
店铺装修
5.1 店铺装修的重要性 / 84
5.2 综合管理 / 85
5.2.1 图片管理 / 86
5.2.2 店铺分类管理 / 87
5.2.3 装修实验 / 88
5.3 PC 端店铺装修 / 90
5.3.1 店铺信息设置 / 90
5.3.2 店铺模板 / 91
5.3.3 店铺备份 / 92
5.3.4 店铺公共头部 / 92
5.3.5 店铺首页 / 98
5.3.6 商品列表页 / 101
5.3.7 店铺简介页 / 101
5.3.8 店内搜索结果页 / 102
5.3.9 自定义页面 / 102
5.3.10 商品详情页 / 104
5.4 移动端店铺装修 / 105
5.4.1 移动端装修的重要性 / 105
5.4.2 移动端装修后台与操作 / 105
5.4.3 手机海报（H5 页面） / 114
5.5 店铺装吧 / 115
第 6 章
店铺引流
6.1 流量构成 / 119
6.1.1 自主访问流量 / 122
6.1.2 京东免费流量 / 125
6.1.3 京东付费流量 / 131
6.1.4 站外流量 / 133
6.2 免费流量 / 134
6.2.1 京东搜索原理 / 135
6.2.2 商品搜索 / 136
6.2.3 店铺搜索 / 149
6.2.4 活动搜索 / 152
6.2.5 促销搜索 / 155
6.3 付费流量 / 159
6.3.1 京东快车 / 162
6.3.2 品牌聚效 / 178
6.3.3 品牌展位 / 184
6.3.4 京挑客 / 185
6.3.5 京东直投 / 190
6.3.6 京东智推 / 200
6.4 活动引流 / 207
6.4.1 了解京东活动 / 207
6.4.2 提报京东活动 / 211
6.4.3 "玩赚"京东活动 / 216
第 7 章
京东移动端运营
7.1 移动端的现状与趋势 / 224
7.2 京东移动端各入口介绍 / 227
7.2.1 京东 APP 端 / 227
7.2.2 京东微信端 / 231
7.2.3 京东手机 QQ 端 / 238
7.2.4 京东 M 端 / 241
7.3 移动端运营玩法 / 242
7.3.1 内容玩法 / 242
7.3.2 移动端互动玩法 / 251
7.3.3 微信端京东秒杀案例分享 / 268
7.3.4 京东直播 / 271
第 8 章
订单处理
8.1 售前 / 272
8.1.1 工具使用 / 272
8.1.2 账号管理 / 274
8.1.3 快捷回复 / 276
8.1.4 客服规则 / 278
8.2 售中 / 279
8.2.1 客服接待注意事项 / 279
8.2.2 客服接待技巧 / 279
8.2.3 订单出库 / 282
8.2.4 发货时效及平台规则 / 282
8.2.5 发票及赠品纠纷处理 / 283
8.3 售后处理 / 284
8.3.1 物流问题处理 / 284
8.3.2 纠纷单处理 / 285
8.3.3 售后退换货处理 / 287
8.3.4 商品评价管理 / 288
8.4 店铺数据监控 / 292
8.4.1 店铺服务监控 / 292
8.4.2 咚咚管家数据监控 / 293
第 9 章
数据分析与优化
9.1 数据分析常用的 5 种术语 / 295
9.1.1 经营概况类术语 / 295
9.1.2 流量来源类术语 / 297
9.1.3 售后服务类术语 / 298
9.1.4 承诺时效类术语 / 299
9.1.5 店铺动态评分类术语 / 300
9.2 数据罗盘基础使用介绍 / 300
9.2.1 店铺分析 / 301
9.2.2 行业分析 / 321
第 10 章
会员营销管理
10.1 认识会员营销 / 336
10.1.1 认识会员 / 336
10.1.2 会员体系的建立 / 337
10.2 发展"关系" / 343
10.2.1 前端客服接待 / 343
10.2.2 交易过程中的价值传递 / 345
10.2.3 售后服务跟进 / 347
10.3 营销"管理" / 348
10.3.1 常见的客户营销方式 / 349
10.3.2 常见的客户营销渠道 / 353
10.3.3 会员营销活动策划 / 358
10.4 京东"客为心会员关系管理"平台介绍 / 359
10.4.1 首页 / 359
10.4.2 会员体系 / 361
10.4.3 营销活动 / 363
第 11 章
店铺运营年度规划
11.1 店铺运营工作规划的意义 / 374
11.2 店铺年度销售额目标分解 / 375
11.2.1 行业数据分析 / 375
11.2.2 销售额目标分解 / 377
11.3 店铺年度推广费用预算及分解 / 381
11.4 全年运营工作规划总表 / 382
11.5 店铺年度活动规划 / 382
11.5.1 年度活动规划维度 / 382
11.5.2 年度活动规划示例 / 384
附录 A
京东商家问题反馈官方联系方式汇总 /385
精彩书摘
京东商城历经 12 年的发展，在互联网零售领域不断深耕并创新商业模式，由高客单价的 3C 数码、家电起家，通过在图书、服饰家居、运动健康和食品、日用消费品等品类的拓展，成功转型为中国最大的自营式综合电商购物平台之一。
不忘初心
纵观过去的 12 年，京东的成长史就是一个让消费者的网购体验更放心、更舒服的历史。
京东“正品行货、品质服务”的形象深入人心，其所带来的“鲶鱼效应”，不断刺激同行中的“沙丁鱼”远离曾经的那个“舒适区”。京东始终在讲不忘初心，对于用户，京东通过不断升级的产品和高效的物流配送服务，实现了卓越的用户体验，而京东对用户体验的执着追求也带动了全行业对商品和服务质量的关注与提升。在品质消费的大背景下，我们希望借此将用户体验提升至极限，从而进一步助力中国品牌发展和消费升级，让中国的网购消费者能够真正享受正品商品和高效的物流。
履责于行
“人才缺乏是电商企业发展的切肤之痛”，电商行业近几年的爆发式增长让这一问题显得尤为突出，因此为满足广大电商企业愈发趋紧的人才需求，以及解决中高等院校电子商务专业在教材和教育实践过程中遇到的问题，京东商学院面向平台商家及合作伙伴，基于《京东平台运营攻略》和《京东平台数据化运营》, 编写了本书，以期全面介绍京东商城及周边业务生态，并展示京东店铺“从无到有”的实操流程。
京东不忘初心，之于平台商家、合作伙伴亦如此，让他们共享京东优势资源，分享京东高速发展红利；履责于行，让广大商家分享京东在电商行业知识储备及经验积累，践行京东集团企业责任，构建电商大生态。因为只有共同构建的这个大生态良性、稳健地发展，才会为京东的用户持续不断地提供更好的产品及服务。
砥砺前行
“正道沧桑，莫苟安”，永远不卖假货水货、永远不偷税漏税、永远不行贿受贿，在12 年的成长路上，京东一直不忘初心，坚守价值。
进入发展的第二个 12 年，京东将全面走向技术化，大力发展人工智能和机器人自动化技术，将过去 12 年以传统方式构筑的优势全面升级，在技术驱动下对公司运营的所有环节进行创新；通过 AR/VR 技术、深度学习、人工智能、机器人自动化等创新科技，真正实现物流智能化、无人化，将行业和社会的运营成本降至最低，将用户体验提升至极限，最终发展成为全球领先的，真正实现智能化的商业体。更为重要的是，京东会将已有的供应链、数据、物流优势及在电商行业中积累的经验及知识储备，充分向合作伙伴、电子商务教育实践等方面开放，带动全行业、全社会效率的进一步提升。
“广阔天地，大有作为”，相信本书定会成为平台商家、合作伙伴的“运营金钥匙”。
前言/序言
京东商学院
京东商学院作为中国最大的自营电商企业之一--京东商城旗下的教育培训部门，面向京东平台商户、准备转型入驻京东的企业及电商岗位人员，以完整的课程体系、丰满的学习社区，与覆盖全国21个省的30多家官方合作培训机构、京东7大区域公司一起共同解决平台商家运营能力提升和电商专业院校学生就业断层问题，每年开展的线下培训、线上培训、移动培训覆盖近150万人次。
本书正是从众多商家和电商学习者的痛点入手，汇集了京东商学院的精英专家，详细介绍了京东平台的操作、各类营销推广及数据工具的使用，讲解了电商运营的团队架构、在京东平台开店流程，以及商品上架前的准备、商品上架、店铺装修、店铺引流、京东移动端运营、订单处理、数据分析与优化、会员营销管理、店铺运营年度规划全过程。
可以用统、筹、规、划4个字来概况本书。
统，此谓连续、系统、全局。其一，作为"赢在京东"系列电商教程第三部，本书秉持开放、共享的理念，延续了前两部务实、接地气的风格；其二，本书围绕京东商城周边的业务生态，如京东金融、京东技术、跨境电商等系统地介绍了京东商城；其三，本书立足全局，围绕店铺运营，涵盖了平台入驻、订单处理、营销推广、仓储物流的全过程。
筹，此谓筹设。"夫未战而庙算胜者，得算多也"。商场如战场，唯有筹备先行方能取胜。诸如入驻前团队架构、全年运营规划、市场分析等，相信商家读了本书后定会持筹握算，自在从容。
规，此为法则、标准。京东商城开放平台有十余万商家，"不以规矩，不能成方圆；不以六律，不能正五音"，本书中诸如图片规范、搜索原理、客服规范等，不仅告诫商家伙伴要熟知平台规则、标准，更试图解析搜索引擎架构，以期在深层次理解的基础上让商家获得更多优质的流量和资源。
划，此为合算、分析。借助数据分析，对运营的过程、结果进行把控是非常必要的，本书系统地介绍了数据分析的方法以及优化的策略，并辅以大量真实的案例，相信一定能让商家在借鉴中思考，在实践中成长。
相信读过本书后，商家能在满足经营过程中的基础需求之外，提升服务能力、消费者体验和转化率，从而获得更好的销售业绩，走上持续健康发展之路。
正道沧桑，初心不改
京东商城-服饰家居事业部总裁辛利军
京东商城历经12年的发展，在互联网零售领域不断深耕并创新商业模式，由高客单价的3C数码、家电起家，通过在图书、服饰家居、运动健康和食品、日用消费品等品类的拓展，成功转型为中国最大的自营式综合电商购物平台之一。
不忘初心
纵观过去的12年，京东的成长史就是一个让消费者的网购体验更放心、更舒服的历史。
京东"正品行货、品质服务"的形象深入人心，其所带来的"鲶鱼效应"，不断刺激同行中的"沙丁鱼"远离曾经的那个"舒适区"。京东始终在讲不忘初心，对于用户，京东通过不断升级的产品和高效的物流配送服务，实现了卓越的用户体验，而京东对用户体验的执着追求也带动了全行业对商品和服务质量的关注与提升。在品质消费的大背景下，我们希望借此将用户体验提升至极限，从而进一步助力中国品牌发展和消费升级，让中国的网购消费者能够真正享受正品商品和高效的物流。
履责于行
"人才缺乏是电商企业发展的切肤之痛"，电商行业近几年的爆发式增长让这一问题显得尤为突出，因此为满足广大电商企业愈发趋紧的人才需求，以及解决中高等院校电子商务专业在教材和教育实践过程中遇到的问题，京东商学院面向平台商家及合作伙伴，基于《京东平台运营攻略》和《京东平台数据化运营》,编写了本书，以期全面介绍京东商城及周边业务生态，并展示京东店铺"从无到有"的实操流程。
京东不忘初心，之于平台商家、合作伙伴亦如此，让他们共享京东优势资源，分享京东高速发展红利；履责于行，让广大商家分享京东在电商行业知识储备及经验积累，践行京东集团企业责任，构建电商大生态。因为只有共同构建的这个大生态良性、稳健地发展，才会为京东的用户持续不断地提供更好的产品及服务。
砥砺前行
"正道沧桑，莫苟安"，永远不卖假货水货、永远不偷税漏税、永远不行贿受贿，在12年的成长路上，京东一直不忘初心，坚守价值。
进入发展的第二个12年，京东将全面走向技术化，大力发展人工智能和机器人自动化技术，将过去12年以传统方式构筑的优势全面升级，在技术驱动下对公司运营的所有环节进行创新；通过AR/VR技术、深度学习、人工智能、机器人自动化等创新科技，真正实现物流智能化、无人化，将行业和社会的运营成本降至最低，将用户体验提升至极限，最终发展成为全球领先的，真正实现智能化的商业体。更为重要的是，京东会将已有的供应链、数据、物流优势及在电商行业中积累的经验及知识储备，充分向合作伙伴、电子商务教育实践等方面开放，带动全行业、全社会效率的进一步提升。
"广阔天地，大有作为"，相信本书定会成为平台商家、合作伙伴的"运营金钥匙"。
《京东平台店铺运营从入门到精通》是一本为致力于在京东平台取得成功的商家量身打造的实用指南。本书并非仅限于理论的堆砌，而是以实操性为核心，深入浅出地剖析了京东平台店铺运营的每一个关键环节，旨在帮助读者从零基础快速掌握核心技能，并逐步成长为能够独立应对复杂运营挑战的资深玩家。 本书的编写团队由在京东平台拥有多年实战经验的资深运营专家组成，他们深知当前京东平台竞争的激烈程度，以及商家在实际运营中可能遇到的痛点和难点。因此，本书的内容紧密围绕京东平台的最新规则、算法变化和市场趋势，提供了一套行之有效、可复制的学习路径和实践方法。 第一部分：京东平台入门与基础搭建 在本书的开篇，我们首先将带领读者走进京东的宏大世界。您将了解京东平台的商业模式、市场定位以及其独特的生态系统。这部分内容将帮助您建立对京东平台的整体认知，理解其为何成为众多商家争夺的宝地。 京东平台概览与商业逻辑： 深入解析京东平台的历史演变、核心优势，以及其对商家入驻、成长提供的支持与机会。我们将揭示京东平台的流量分发机制、用户购物习惯，让您站在巨人的肩膀上，清晰地认识到机遇与挑战。 商家入驻流程与资质要求： 详细列举不同类型商家（如企业店铺、个体工商户）在京东平台的入驻条件、所需材料以及审核流程。我们提供了一份详尽的checklist，确保您在提交申请前准备充分，避免不必要的延误。 店铺基础设置与信息完善： 从店铺命名、Logo设计，到店铺装修风格的选择，再到联系方式、企业资质的上传，本书将指导您完成每一个基础设置步骤。特别地，我们将强调店铺信息的真实性、完整性和吸引力对于初期获客的重要性，并提供优化建议，如如何利用店铺公告、品牌故事等提升用户信任感。 商品发布与SKU管理： 掌握京东商品发布的关键要素，包括标题的SEO优化、属性的精准选择、主图的创意设计、详情页的转化率提升策略。本书将详细讲解如何进行SKU（Stock Keeping Unit）的有效管理，如何区分主推款、引流款、利润款，以及如何通过SKU组合来提升客单价和销量。 第二部分：商品运营与销量提升 商品是店铺的生命线，如何让商品在京东海量商品中脱颖而出，并持续产生销量，是运营的核心。本部分内容将聚焦于商品的全生命周期管理，从选品到推广，层层递进。 京东爆款选品策略： 深度剖析京东平台的选品逻辑，教授您如何通过市场调研、竞品分析、数据工具（如生意参谋）来挖掘高潜力商品。本书将介绍不同品类的选品侧重点，以及如何根据自身优势进行差异化选品，避免同质化竞争。 商品标题、主图、详情页优化技巧： 针对京东平台最新的搜索算法和用户浏览习惯，本书将提供一系列可操作的优化方案。您将学习如何撰写高点击率的商品标题，如何设计吸引眼球、传递核心卖点的主图，以及如何通过逻辑清晰、图文并茂的详情页 to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to to 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In the evolving landscape of e-commerce, success on platforms like JD. 99bet, a prominent name in the online retail space, demands a comprehensive understanding of its intricate ecosystem and a strategic approach to operations. This book delves into the very heart of JD. 99bet platform operations, offering a thorough exploration designed for aspiring entrepreneurs and seasoned merchants alike. It aims to equip you with the knowledge and skills necessary to navigate the competitive environment and thrive. This guide is meticulously crafted to be your essential companion, whether you are just stepping onto the platform or seeking to elevate your existing store to new heights. It is a culmination of expert insights, real-world case studies, and actionable strategies, all presented in a clear, accessible manner. The authors, drawing from their extensive experience managing and optimizing numerous JD. 99bet stores, have distilled complex operational facets into digestible modules, ensuring that no critical aspect is overlooked. The book is structured to guide you through a progressive learning journey. It begins by laying a robust foundation, enabling you to understand the platform's fundamental principles and best practices. As you progress, you will be introduced to more advanced techniques and sophisticated strategies, empowering you to achieve sustainable growth and superior performance. Part 1: Laying the Groundwork – Understanding the JD. 99bet Ecosystem This initial section is dedicated to immersing you in the world of JD. 99bet. We will provide you with a panoramic view of the platform, exploring its unique business model, its target audience, and the key differentiators that make it a vital player in the online market. Understanding the platform's core philosophy and its strategic partnerships is crucial for developing an effective business strategy. Introduction to the JD. 99bet Platform: Here, we will dissect the historical context of JD. 99bet, its evolution, and its current market position. You will gain insights into the types of products and services that flourish on the platform, and the specific benefits it offers to merchants, such as logistics support, advertising tools, and customer service infrastructure. We will also touch upon the platform's commitment to quality and authenticity, and how this influences merchant expectations and consumer trust. Navigating the Merchant Entry Process: This chapter provides a step-by-step guide to the merchant registration and application process. We will detail the various business models available (e.g., official flagship stores, authorized stores, general merchandise stores), the requisite documentation for each, and the stringent verification procedures. The aim is to streamline this initial hurdle, ensuring a smooth and efficient onboarding experience. Setting Up Your Store for Success: Once approved, the focus shifts to establishing a professional and appealing online storefront. This includes selecting an impactful store name, designing a memorable logo, crafting a compelling brand story, and implementing a visually engaging store layout. We will cover the essential elements of store configuration, from setting up product categories and navigation to establishing store policies and customer interaction channels. Emphasis will be placed on creating a user-friendly interface that encourages exploration and builds brand loyalty. Product Listing and Catalog Management: This is where the tangible goods of your business come into play. We will guide you through the process of listing your products accurately and effectively, optimizing critical elements such as product titles, descriptions, images, and specifications. You will learn how to leverage keywords for better search visibility, write persuasive copy that highlights unique selling propositions, and present products in a visually appealing manner. Furthermore, we will discuss the importance of SKU (Stock Keeping Unit) management for inventory control and customer choice, including strategies for bundling products and offering variations. Part 2: Mastering Product Operations for Sales Growth With your store established and products listed, the next crucial phase involves strategically managing your product catalog to drive sales and maximize revenue. This section focuses on the art and science of product operations on JD. 99bet. Strategic Product Selection and Merchandising: This chapter explores methodologies for identifying high-demand products and understanding consumer purchasing patterns on JD. 99bet. We will introduce you to various research tools and analytical techniques to identify trending items, analyze competitor offerings, and pinpoint market gaps. The goal is to help you curate a product selection that resonates with your target audience and offers a competitive edge. Optimizing Product Listings for Conversion: This is a deep dive into transforming product pages into powerful sales engines. You will learn advanced techniques for crafting compelling product titles that capture attention and satisfy search intent. We will provide detailed guidance on creating high-quality product images that showcase your products effectively from multiple angles. Furthermore, we will explore the nuances of writing persuasive product descriptions that address customer needs, highlight benefits, and overcome potential objections. The power of visual content, including videos and interactive elements, will also be discussed. Leveraging Promotions and Pricing Strategies: Understanding how to effectively use JD. 99bet's promotional tools is key to driving sales volume and attracting customers. This chapter covers various promotional mechanics available on the platform, such as flash sales, discount coupons, bundle offers, and membership benefits. We will guide you in developing a dynamic pricing strategy that balances competitiveness with profitability, considering factors like market demand, competitor pricing, and product lifecycle. Understanding and Responding to Customer Reviews: Customer feedback is an invaluable asset. This section emphasizes the critical role of managing customer reviews and ratings. You will learn how to solicit positive reviews, respond professionally and empathetically to negative feedback, and leverage customer insights to improve your products and services. Building a strong reputation through proactive review management is a cornerstone of long-term success. Part 3: Driving Traffic and Customer Acquisition A well-optimized store and compelling products are essential, but without consistent traffic, your sales potential remains unfulfilled. This part of the book focuses on the various channels and strategies available to attract and convert customers on JD. 99bet. JD. 99bet Internal Traffic Generation: We will explore the platform's organic traffic drivers. This includes in-depth analysis of Search Engine Optimization (SEO) principles as applied to JD. 99bet product listings and store pages. You will learn how to optimize for internal search algorithms, understand the impact of product attributes, and leverage category placements. We will also cover participation in platform-led promotional events and campaigns, which are crucial for tapping into JD. 99bet's massive user base. JD. 99bet Advertising and Promotion Tools: This chapter provides a comprehensive overview of JD. 99bet's advertising ecosystem. You will gain proficiency in using various ad formats, such as search ads, display ads, and recommendation ads. We will guide you through the process of setting up targeted advertising campaigns, optimizing ad budgets, and measuring advertising ROI. Understanding JD. 99bet's advertising policies and best practices is essential for maximizing your advertising spend. Leveraging Social Media and External Traffic: This section explores how to extend your reach beyond the JD. 99bet platform. You will learn strategies for integrating your JD. 99bet store with social media channels, driving traffic through content marketing, influencer collaborations, and community engagement. We will discuss effective methods for leveraging short videos, live streaming, and other digital marketing tactics to bring qualified buyers to your store. Customer Relationship Management (CRM) and Loyalty Programs: Building a loyal customer base is the key to sustainable growth. This chapter focuses on strategies for nurturing customer relationships. You will learn how to implement effective CRM practices, such as personalized communication, targeted promotions for repeat customers, and excellent post-purchase support. We will also explore the creation and management of loyalty programs to incentivize repeat purchases and foster brand advocacy. Part 4: Data Analysis and Performance Optimization In the data-driven world of e-commerce, understanding and utilizing data is paramount. This final section empowers you to interpret performance metrics, identify areas for improvement, and make informed decisions to continuously optimize your JD. 99bet operations. Key Performance Indicators (KPIs) and Data Interpretation: We will introduce you to the most critical KPIs for JD. 99bet store performance, including conversion rates, click-through rates, average order value, customer acquisition cost, and return on ad spend. You will learn how to access and interpret data from JD. 99bet's backend systems and analytical tools. Utilizing JD. 99bet Analytics Tools: This chapter provides a practical guide to using JD. 99bet's built-in analytical dashboards. You will learn how to extract valuable insights from sales data, traffic sources, customer behavior, and product performance reports. We will equip you with the skills to identify trends, pinpoint bottlenecks, and discover opportunities for optimization. A/B Testing and Continuous Improvement: To stay ahead of the curve, iterative optimization is crucial. This section details the principles of A/B testing for various aspects of your store, from product titles and images to promotional offers and ad creatives. You will learn how to design and execute effective A/B tests to identify what works best for your specific audience and products. Adapting to Platform Changes and Future Trends: The e-commerce landscape is in constant flux. This chapter emphasizes the importance of staying informed about JD. 99bet's policy updates, algorithm changes, and emerging market trends. We will provide you with strategies for proactively adapting your operations to ensure sustained success and to identify new opportunities in the dynamic world of online retail. Whether you are a sole proprietor just starting out or a seasoned business looking to expand your reach, this comprehensive guide will serve as your indispensable resource. By the time you finish this book, you will possess a deep understanding of JD. 99bet platform operations and the confidence to implement effective strategies that drive tangible results. It's time to unlock your full potential on JD. 99bet.
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这本书的封面设计我挺喜欢的，蓝色调给人一种沉静又专业的科技感，标题的字体也很大气，一眼就能看出是关于京东平台运营的。翻开书，里面的排版很清晰，字体大小适中，阅读起来不会感到费力。章节的划分也很合理，从最基础的商品发布、标题优化，到更深入的活动策划、数据分析，感觉内容覆盖得很全面。我尤其关注了其中关于“自然流量获取”的部分，作者用了很多实际案例来讲解如何通过商品关键词、类目选择以及优化商品详情页来提升搜索排名，还提到了用户行为数据在其中扮演的角色，这点我觉得很有价值。特别是里面关于“爆款打造”的几点建议，虽然我还没完全实践，但听起来逻辑很顺畅，而且作者强调了“持续优化”的重要性，而不是一味追求短期效果，这与我一直以来的运营理念比较契合。此外，书里还穿插了不少京东平台规则的解读，这对于新手来说是极其宝贵的，避免了很多不必要的坑。总的来说，这本书的知识密度很高，但讲解得深入浅出，我觉得对于想要系统学习京东运营的人来说，确实是一个不错的起点。
评分对于我这种刚开始接触电商，并且将京东作为首选平台的新手来说，这本书简直是一场及时雨。很多运营书籍都会上来就讲复杂的策略，让我望而却步，但这本书从最基础的“选品”就开始讲起，一步步引导你如何去分析市场需求，如何评估商品的潜力。它没有把选品说得像玄学，而是给出了一套系统的分析方法，比如考虑商品的利润空间、竞争激烈程度、以及平台热度等等。在商品上架后，书中对于“图片优化”和“文案撰写”的讲解也十分细致，甚至到了像素、构图和用词的层面，让我意识到原来一个小小的详情页里有这么多学问。作者还特别强调了“用户画像”的重要性，教你如何去理解你的目标客户，并根据他们的喜好来调整运营策略。书里提供的很多模板和清单，比如商品标题优化检查表、活动策划流程图，都极大地简化了我学习和实践的过程。读完这本书，我感觉自己不再是那个一头雾水的门外汉了，对如何在京东上把产品卖出去有了更明确的方向和信心。
评分我之前一直在其他平台做过电商，但尝试转战京东后，发现不少操作逻辑还是有差异的。这本书的出现，恰好弥补了我对京东平台特有规则和打法的不熟悉。比如，书中关于“京东官方活动”的参与策略，比如如何选择适合的活动类型，以及如何提前做好准备来提升报名成功率和活动效果，都给了我很大的启发。作者还详细讲解了京东平台的“流量分配机制”，以及如何通过“内容营销”来触达更多潜在用户，这与我以往的经验有所不同。更重要的是，书中并没有回避运营中遇到的“难点”，比如如何处理“退换货”问题，如何应对“平台规则变动”等，并给出了一些应对思路和方法。我尤其对书中关于“数据化运营”的部分印象深刻，作者不仅介绍了京东的各项数据指标，还教我如何利用这些数据来发现问题、分析原因，并制定改进方案。这本书的价值在于，它能帮助卖家快速适应京东的生态，并在这个平台上取得更好的成绩，它不仅仅是教你“怎么做”，更重要的是让你理解“为什么这么做”。
评分我是一位在京东摸爬滚打了一段时间的商家，虽然也有一些自己的心得，但总感觉瓶颈期难以突破，尤其是面对日益激烈的竞争和不断变化的平台算法。在朋友的推荐下，我抱着试试看的心态买下了这本书。一开始就被其“从入门到精通”的宏大叙事吸引，但阅读过程中，我发现作者并没有空洞地夸大其词，而是非常扎实地从一个个具体的操作层面入手。例如，在讲到“用户留存”时，书中详细剖析了社群运营、会员体系构建以及客户服务的重要性，并提供了多种工具和策略供参考。我印象最深的是关于“复购率提升”的章节，作者通过分析不同品类商品的特点，给出了非常有针对性的营销方案，比如如何通过关联销售、优惠券策略和个性化推荐来刺激用户二次购买。书中的一些“小技巧”，比如如何利用平台工具进行竞品分析，或者如何通过内容营销吸引精准流量，都让我眼前一亮。读完之后，我感觉自己像是打通了任督二脉，对很多之前模糊不清的运营思路有了更清晰的认识，也更有信心去迎接接下来的挑战了。
评分这本书的内容，怎么说呢，感觉非常“接地气”。我一开始以为会是一本理论性很强的书，但实际阅读下来，发现里面充斥着大量的实操细节和案例分析。作者在讲到“付费推广”时，不仅仅是告诉你如何出价、如何设置投放，而是深入分析了不同推广渠道的优劣势，以及如何根据商品生命周期和推广目标来选择最合适的投放策略。我特别欣赏书中关于“ROI最大化”的讲解，作者提供了一个详细的计算公式和分析框架，帮助卖家更清晰地评估推广效果。另外，书中对“评价管理”的重视程度也让我觉得作者很懂行，因为它直接关系到店铺的信誉和转化率。作者提出了多种引导好评、处理差评的技巧，比如如何利用买家秀、追评来丰富商品信息，以及如何通过专业的回复来化解用户不满。这些都是在日常运营中非常重要但容易被忽视的细节。这本书真的就像是一个经验丰富的运营师在你耳边谆谆教导，让你少走弯路，快速上手。
评分价格买贵了，而且同时买的一堆书只发了这一本，公司培训新人用，联系客服没人回应，早知道618买就好了，书的内容都很基础，目前还没读到什么有用的干货，傻子都能看懂，希望读完不要罗里吧嗦的一堆废话才好。
评分帮别人买的，从内容上不知道是否是需要的
评分千万别买！！因为现在后台已经改版了（没有数据罗盘，更新为京东商智，版本完全不同了），书的内容跟不上后台更新。感觉有点被骗了！！
评分评价大于20元的商品超过10个字即有机会获得京豆
评分这本书详尽的罗列了各种机房标准和sop，宿迁数据中心和实际的问题与经验介绍的太少，排版也太密集，但好在没什么问题。只能说是个刚及格的书吧。
评分还在看，学到不少
评分写得是比较典型的互联网测试流程和方法，有可以借鉴的地方
评分不错 很全面 值得读 推荐购买
评分发货快，产品很不错，派件员态度很好！
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