Creative Arts Marketing epub pdf  mobi txt 电子书 下载

Creative Arts Marketing epub pdf mobi txt 电子书 下载 2024

Creative Arts Marketing epub pdf mobi txt 电子书 下载 2024


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发表于2024-11-10


商品介绍



店铺: 澜瑞外文Lanree图书专营店
出版社: Routledge
ISBN:9781138213760
商品编码:18440734130
包装:平装
外文名称:Creative Arts Marketing
出版时间:2017-10-12
页数:344
正文语种:英语

Creative Arts Marketing epub pdf mobi txt 电子书 下载 2024



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图书基本信息

Creative Arts Marketing
作者: Brian Whitehead;Terry O'Sullivan;Catherine O'Sullivan;
ISBN13: 9781138213760
类型: 平装(简装书)
语种: 英语(English)
出版日期: 2017-10-12
出版社: Routledge
页数: 344
重量(克): 650
尺寸: 247 x 190 x 24 mm

商品简介

Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.

With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.

Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management issues, reflecting the marketing function's deeper involvement in broad organisational issues.

This fully updated and revised third edition features:

  • Audience diversity and audience development
  • The impact of digital technologies on the industry
  • An exploration of the increasingly complex relationship between public and private funding for the arts
  • Ethics and sustainability issues for arts marketers
  • Cultural policy changes in the industry

Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.


Creative Arts Marketing epub pdf mobi txt 电子书 下载 2024

Creative Arts Marketing 下载 epub mobi pdf txt 电子书 2024

Creative Arts Marketing pdf 下载 mobi 下载 pub 下载 txt 电子书 下载 2024

Creative Arts Marketing mobi pdf epub txt 电子书 下载 2024

Creative Arts Marketing epub pdf mobi txt 电子书 下载
想要找书就要到 静思书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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Creative Arts Marketing epub pdf mobi txt 电子书 下载 2024

类似图书 点击查看全场最低价

Creative Arts Marketing epub pdf mobi txt 电子书 下载 2024


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