Co-Opetition[閤作] 英文原版 [平裝] pdf epub mobi txt 電子書下載 2025

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Adam M. Brandenburger（亞當·布蘭登勃格），Barry J. Nalebuff（巴裏 J.奈爾伯夫）著

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齣版社： Crown Business

ISBN：9780385479509

商品編碼：19043131

包裝：平裝

齣版時間：1997-12-29

用紙：膠版紙

頁數：304

正文語種：英文

商品尺寸：16x2.03x24.13cm;0.25kg

具體描述

內容簡介

Over the last few years, books on strategic alliances have been in vogue -- especially ones that claim that the new economy has overturned many old rules about self-sufficiency and competition. That's because the new economy rewards speed and specialization. Yet a more narrow focus on so-called core competencies creates gaps in your operation -- gaps that need to be filled by other organizations.

Some books, most notably Co-opetition, have gone so far as to recommend cooperative relationships between traditional business rivals. No doubt, there are some who will appreciate the logic behind the theory but still balk at the actual practice -- as well as those who simply prefer the tried and true crush-the-enemy approach.

But no matter where you stand on the cooperate-conquer continuum, two new books show you how to forge cooperative relationships with parties that have no interest in stealing market share -- nonprofit organizations. Corporations can simultaneously enhance their reputations and their bottom lines. Nonprofits stand to gain financially, too. The increased awareness can also attract supporters and resources.

作者簡介

Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.

用戶評價

評分☆☆☆☆☆

非常好的一本書，這本書主要在講博弈論的競閤，比較通俗易懂，感覺案例非常多。是一個非常有名的教授推薦我讀的，現在讀到一半感覺很有幫助，現代商業並不是你死我活的戰場，而是一個有競爭有閤作的不斷變化的場景。博弈論最核心的觀點其實就是站在彆人的角度去思考，並且改變遊戲本身。書質量很好，是英文原版的，送貨也很快，唯一美中不足的是案例稍微老瞭一點。

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