Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
##蛮会总结的 不愧是教授
评分##不夸张的说,现代人生活是被广告包围的,路边的广告牌,公交地铁上,电视,杂志,网页,各种app无不充斥着商品在试图勾起我们的购买欲,吸引我们的注意力。 如果你也和我一样偶尔会好奇,这铺天盖地的广告究竟是怎么开始的,或者你感兴趣免费的电视节目和app到底是如何盈利的...
评分##你任何时候都在花费注意力,不用在这里就用在那里,随时产生随时花掉,既不能关闭也不能攒起来;人的大脑非常善于忽略信息,越常见的,越容易忽略 | 媚俗是争夺注意力的起点 | 必须不断地推陈出新,加大剂量给读者新的刺激 | 去中心、无组织的东西好是好,就是不赚钱
评分##基本是一部美国广告业简史。从1833年第一张以广告为主要收入的报纸《纽约太阳报》开始讲起,到海报,邮购,广播,电视,直到2015年苹果的Safari浏览器拦截广告,讲期间广告业的人和事。提到了许多当时比较轰动的媒体、节目。 作者用注意力的抢夺这个主线来组织全书的素材。从报...
评分##看完此书,最大的收获就是更加珍惜自己的注意力了。 注意力就像时间一样,不可以存储到未来使用,只要你是清醒的,你就在产生注意力并且消耗注意力。 注意力是一种有限的资源,它甚至比时间更加重要,你的注意力关注的东西组成了你的生活经历。 时间不因人为控制而流逝,而注意...
评分##3.5吧,tim wu的这本书跟之前的master switch风格一直,从传播技术的演进换了个角度来讲怎么gain attention and sell it。但是似乎他自己也没有理的很顺。感觉有一团浆糊,更像是流水账。思考和有意义的发问少了一些。
评分 评分##大家都在争夺注意力,这是抢大家时间的战场。广告的诞生,媒体的话语权,观众的反击(遥控器)。微博博客搜索引擎都是为了你看广告,新自媒体时代你就是注意力商人,可以发文章可以发自拍。
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