The Attention Merchants epub pdf mobi txt 電子書 下載 2024
發表於2024-09-22
The Attention Merchants epub pdf mobi txt 電子書 下載 2024
Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
The Attention Merchants epub pdf mobi txt 電子書 下載 2024
The Attention Merchants 下載 epub mobi pdf txt 電子書The Attention Merchants mobi pdf epub txt 電子書 下載 2024
The Attention Merchants epub pdf mobi txt 電子書 下載##“如果有一個商品或者服務是免費的,那你就是那個商品”。audible聽完,喜歡作者的思路、組織、語言。
評分##從兜售萬能蛇油的早期把戲,到統治傢庭閑暇時間的廣播,再到鋪天蓋地都是廣告的電視,又到互聯網、社交網絡崛起無邊際地打探私人隱私,人們的注意力被廉價收集再高價倒手。從這個角度反映瞭美國人民的廣告熱情是由來已久的文化傳統。與實際生活較為貼近,理解上略有隔膜。
評分##很好看
評分 評分 評分 評分 評分 評分The Attention Merchants epub pdf mobi txt 電子書 下載 2024