The Attention Merchants

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Tim Wu
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Knopf 2016-10-18 Hardcover 9780385352017

具體描述

Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.

One of the Best Books of the Year

The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.

This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value

用戶評價

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##棄 - 屬於一篇大西洋月刊就能說清也很有意思的thesis 但是弄瞭個book deal 所以必須擴成一本書於是過於冗長。作者對科技立法時事總有解讀,fo個twitter 還是蠻好的。

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##從兜售萬能蛇油的早期把戲,到統治傢庭閑暇時間的廣播,再到鋪天蓋地都是廣告的電視,又到互聯網、社交網絡崛起無邊際地打探私人隱私,人們的注意力被廉價收集再高價倒手。從這個角度反映瞭美國人民的廣告熱情是由來已久的文化傳統。與實際生活較為貼近,理解上略有隔膜。

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##不誇張的說,現代人生活是被廣告包圍的,路邊的廣告牌,公交地鐵上,電視,雜誌,網頁,各種app無不充斥著商品在試圖勾起我們的購買欲,吸引我們的注意力。 如果你也和我一樣偶爾會好奇,這鋪天蓋地的廣告究竟是怎麼開始的,或者你感興趣免費的電視節目和app到底是如何盈利的...  

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具體來說,可以當作一本時間軸+科技作用於廣告人腦思維的腦圖結構書。

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##吳修明,萬維鋼推薦,《注意力商人》。

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##很好看

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