##非常practical
评分 评分这个月的第10本书,目标达成,yay! 非常通俗易懂、实用的marketing入门书,于企业宣传于个人在职场的自我推销同样适用。 Clarify your message so customers will listen: a CHARACTER who wants something encounters a PROBLEM and meets a GUIDE who gives him a PLAN, and CALLS HIM TO ACTION, which helps him AVOID FAILURE and ends in a SUCCESS.
评分##基础的就是坠吼滴!Clarity, clarity, clarity / Help customers survive, thrive and find their tribe / Your brand is the guide, not the hero
评分 评分 评分##写的非常条理清晰,用了很多电影讲故事的例子来说明道理,很有启发。
评分##基础的就是坠吼滴!Clarity, clarity, clarity / Help customers survive, thrive and find their tribe / Your brand is the guide, not the hero
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