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George Lois

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Phaidon Press 2012-3-12 Paperback 9780714863481

具體描述

[美]喬治·路易斯

美國廣告首席創意指導；20世紀60年代美國創意革命領導人物；

美國藝術指導名人堂、創意名人堂和齣版物設計師協會成員；剋裏奧國際廣告奬終身成就奬、美國專業設計協會終身成就奬得主；《廣告時代》評選的“廣告界十大新聞人物”之一；美劇《廣告狂人》男主角唐·德雷柏的原型人物。著有《蔚藍詭計》《喬治·路易斯的大創意》等創意經典作品。

譯者

老金

本名金鵬遠。

知名成功廣告傳播商人，環時互動創始人。

社交網絡傳播的思考者和實踐者。

創意服務京東、杜蕾斯、麥當勞、奔馳、味全、五芳齋等品牌。

'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.