具体描述
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
用户评价
##上学期老师要求读的 这个寒假又读了一遍 很有用的广告教材
评分 评分##Fabulous. Highly recommend for anyone interested in all kinds of creative writing
评分拿到这本书，抱有很大的期待 开始读觉得语言很轻松，易懂 继续读觉得讲得面很广，很多，很浅 读完之后，记得的不多，对我没什么影响
评分 评分##Who doesn't hate Whipple ?
评分相关图书
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