Hey, Whipple, Squeeze This epub pdf mobi txt 电子书 下载 2025
发表于2025-05-19
Hey, Whipple, Squeeze This epub pdf mobi txt 电子书 下载 2025
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Hey, Whipple, Squeeze This epub pdf mobi txt 电子书 下载 2025
Hey, Whipple, Squeeze This 下载 epub mobi pdf txt 电子书 2025Hey, Whipple, Squeeze This mobi pdf epub txt 电子书 下载 2025
Hey, Whipple, Squeeze This epub pdf mobi txt 电子书 下载##《文案发烧》读起来并不无聊,幽默与玩笑会参杂其中。 读中外与专业知识相关的书籍,发现一个特点,中国的书籍包含的信息多,一般是编者整合的内容,而语言也较为正式;外国的书籍说得比较通俗易懂,好像一个坐在你前面的朋友在和你讲话,教你知识。当然,我读的是...
评分 评分 评分 评分##这是我读的第一本广告方面的书,基本没有任何发言权,所以基本就快乐的书摘吧~ 不必以牺牲广告的灵性,优雅和智慧为代价去促进销售 及时动笔很重要,一开始创作的一些想法。 创意想象规律 1尽可能收集与主题相关的资料,阅读资料,圈划重点,找出问题,访问工厂 2坐下来,积...
评分 评分##Concise and pure, I luv it.
评分##Concise and pure, I luv it.
评分Hey, Whipple, Squeeze This epub pdf mobi txt 电子书 下载 2025