In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
##Fabulous. Highly recommend for anyone interested in all kinds of creative writing
評分 評分##Concise and pure, I luv it.
評分##本書其實是關於廣告的,廣告的方方麵麵作者幾乎都寫到瞭,而不僅是關於文案寫作,文案寫作隻是書中的一部分內容而已。 本書其實並不好讀,問題在於作者的寫作方式。作者並沒有采取通常的邏輯明晰的條理化的寫作方式,而是散點化的。作者用瞭大量模糊的標題,導緻通過標題無法把...
評分拿到這本書,抱有很大的期待 開始讀覺得語言很輕鬆,易懂 繼續讀覺得講得麵很廣,很多,很淺 讀完之後,記得的不多,對我沒什麼影響
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