Hacking Growth

Hacking Growth pdf epub mobi txt 電子書 下載 2025

Sean Ellis
想要找書就要到 靜思書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!
Crown Business 2017-4-25 Hardcover 9780451497215

具體描述

肖恩·埃利斯

Sean Ellis

首屈一指的增長黑客網絡社區GrowthHackers.com的聯閤創始人兼CEO。網站擁有180萬全球用戶。肖恩於2010年提齣瞭“增長黑客”一詞,也是增長黑客大會的發起人。創業公司和財富100強企業的商業智庫。《紐約時報》《華爾街日報》《連綫》《快公司》、Inc.com和TechCrunch等諸多媒體都對他進行過報道。

摩根·布朗

Morgan Brown

資深創業公司營銷專傢,與肖恩一同創辦瞭GrowthHackers.com。曾任Inman News首席運營官。目前任職於Facebook。

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

用戶評價

評分

##方法論還是有一些的

評分

##實驗邏輯至今依然實用,可惜很多案例雖然也就幾年前,但已經失去瞭時效性。A/B testing的思路其實很像做科學實驗,這本書的應用可以稱得上次時代營銷聖經吧。許多內容、錶格和套路依然可以經常參照。 @2019-12-16 20:36:00 @2020-03-04 18:16:14 排版更優化版參見 簡書鏈接 # 《增長黑客》讀書筆記 ## 總結 * 將“增長”理解為一種軟件開發。量化所有因素,分析數據、事物間的相關性。按分析、推理、實驗、驗證的流程反復迭代。用科學的方法取代運營人員的經驗和一閃靈光。 * 反復強調的幾個觀點 * 數據驅動:目...  

評分

上周讀瞭Sean Ellis的《增長黑客》,原本以為和其他網絡的暢銷書一樣,筆墨濃重地寫成功案例,論述說理隻是簡單意思一下,結果讀完有很多驚喜。 《增長黑客》這本書講的是“守江山”。也就是産品在從0到1活下來後,該如何保持持續增長,進行增長試驗。結閤我最近的工作內容,啓...  

評分

評分

##著者權威框架清晰有理有據但是新意確實不多,當作教科書學習吧。順便吐槽自己讀英文真的越來越慢瞭。

評分

評分

評分

##運營推廣過程中很容易踩坑,我總結瞭一些,大概是以下幾種 1、粗放式推廣,缺乏數據管理:比如做論壇推廣,因為發帖數,閱讀數,收錄數等KPI導嚮,導緻在論壇精細分類、內容深度和用戶互動等方麵。 2、忽略用戶場景考慮:在廣告投放場景中,用戶在什麼情境下接觸産品,對産品的...  

評分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.tinynews.org All Rights Reserved. 静思书屋 版权所有