Amazon Unbound

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Brad Stone
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Simon & Schuster 2021-5-11 9781982132613

具體描述

Brad Stone is senior executive editor for global technology at Bloomberg News and the author of Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. The book, to be published in May 2021, continues the story that he began with The Everything Store: Jeff Bezos and the Age of Amazon, a New York Times bestseller that won the 2013 Business Book of the Year Award from the Financial Times and Goldman Sachs and has been translated into more than 35 languages. He is also the author of The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He is a twin, and the father of twins, and lives in the San Francisco Bay Area.

From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.

In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.

Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.

Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

用戶評價

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##The founding history of Amazon is in the first half book, and the milestones and timelines are clear and perceivable from outsiders.Firestone, Amazon go and Alexa, blue origin and the latest challenge COVID-19 protest, the latter half is about bezoar himself. Just love the book, and how it depicted the story from solely third party angle.

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##開頭的引言完美概括瞭亞馬遜以及貝索斯的矛盾:我一直覺得很奇怪,我們日常贊美的人的特質--善良,慷慨,開放,誠實,理解以及共情--都和人類係統的失敗相關聯。而那些我們討厭的特質--嚴厲,貪婪,占有欲,卑鄙,自大以及自我為中心--都和成功緊密相關。但往往,人們在贊美第一種特質的同時,卻欣賞第二種特質産生的結果。

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##每章之間的關係比較鬆散,講瞭亞馬遜對新産品(如echo/Alexa)係統的創新,在一些國際市場的擴張故事如中國和印度市場的經驗和墨西哥的大幅擴張,貝索斯自己對華盛頓郵報的投資等等。挖掘瞭一些有爭議的話題 但是似乎沒有得到亞馬遜的支持所以話題隻是拋瞭齣來但沒有亞馬遜的解釋

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關於讀布拉德斯通《貝佐斯傳》讀後感 2022年讀的5/40書是《貝佐斯傳》,最初瞭解貝佐斯是因為得到大學有一堂課講貝佐斯的飛輪效應,整體感覺這本書讀感並不是特彆好,不建議推薦。開捲有益讀摘如下: 1、大多數人喜歡人性中善良、慷慨、開放、誠實、將心比心等特質,這些特質往...  

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