Brad Stone is senior executive editor for global technology at Bloomberg News and the author of Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. The book, to be published in May 2021, continues the story that he began with The Everything Store: Jeff Bezos and the Age of Amazon, a New York Times bestseller that won the 2013 Business Book of the Year Award from the Financial Times and Goldman Sachs and has been translated into more than 35 languages. He is also the author of The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He is a twin, and the father of twins, and lives in the San Francisco Bay Area.
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
前大半部寫得很詳實,把亞麻的幾個大成就梳理瞭一遍,從Alexa到Amazon Go,到AWS,到在印度的成就,亞麻真的是個神奇的不斷創新的公司。後麵開寫Bezos的婚變以及對新冠的應對,感覺寫得有些倉促瞭。R認為Brad Stone骨子裏是反亞麻的,通過這本書迎閤反壟斷的敘事。另外這本書還是我司八卦大全,看得很爽,很多人看完瞭我就去phonetool一下看看他們的employment history哈哈!很多事我都隻聽說過大概,結果在這本書裏知道瞭全貌,大大地滿足瞭我的八卦欲望!比如Amazon Studio的醜聞,HQ2的前後,以及Amazon Mexico老大殺妻,真是比電影還精彩。
評分 評分##腦殘粉。
評分##沒有看完,兩次啓動,都放棄瞭。翻譯有問題,內容也不是想要的東西,極具個性的老闆,以及以盈利為目的的打拼,不知道是增加瞭難度,還是降低瞭難度。 啓發還是有的,人們喜歡物美價廉,大數據給瞭市場競爭下,技術指導。創新的睏難的,但是必須的,想市場調研青春是不現實的,...
評分##腦殘粉。
評分##一部客觀的亞馬遜&世界首富成長史。
評分 評分##貝佐斯傳——布拉德·斯通 第1章 最高産品經理 手機項目解散後,許多沒有立即被榖歌和蘋果收留的工程師,公司給瞭他們幾周時間在亞馬遜找新工作。有些去瞭多普勒,有些去瞭新的熱門産品項目Fire TV。最重要的是,貝佐斯沒有懲罰伊恩·弗裏德和其他Fire Phone産品經理,而是在亞...
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