具體描述
What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs. With hundreds of technical and process options to choose from, implementing game mechanics can be complicated. Gamification by Design clarifies the possibilities and offers a series of steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth. * Understand the true power of games and how they work with your business * Choose the right games for your site, and learn game types by business model * Learn the advantages of building a standalone games channel * Know the rules for gamification design and learn some common devices * Discover what it takes to implement gamification
用戶評價
忘記把這書加到豆列裏瞭，來補一個。這本書應該算是gamification所有書裏最好實踐的一本，盡管在學界激起瞭反對的聲浪，但從內容來說是本充實的指南，無論是書裏的資源或是實踐都很容易落地，絕對值得一觀。這本書的缺點，是作者做marketing齣身，非玩傢也非研究者，所以對遊戲的利用確實有點當作上癮機製的做法，過於功利化。但即使這樣，這本書的遊戲化也比mcgonigal的可實踐性強得多。
評分 評分##看瞭1/3，暫時三星，不知看完後是否會再加星。讀完後多加一星，原因是看過The Art of Game Design之後，拿這本書當作參考教材還是不錯的
評分 評分 評分##過一遍目錄就行瞭
評分##看瞭1/3，暫時三星，不知看完後是否會再加星。讀完後多加一星，原因是看過The Art of Game Design之後，拿這本書當作參考教材還是不錯的
評分 評分##很好的社交應用設計參考
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