Nudge 更好地掌握健康、財富和幸福英文原版 [平裝] pdf epub mobi txt 電子書下載 2025

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Richard H. Thaler（理查德·H·泰勒），Cass R. Sunstein（卡斯·桑斯坦）著

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齣版社： Penguin

ISBN：9780143115267

商品編碼：19008321

包裝：平裝

齣版時間：2009-02-24

用紙：膠版紙

頁數：320

正文語種：英文

商品尺寸：21.59x13.97x2.03cm;0.27kg

具體描述

內容簡介

Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

作者簡介

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.