具体描述
This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
用户评价
##这是我们research那门课的教材，小组长很给力，书中罗列的方法并没有都看一遍，不过需要的时候可以回头查找，很不错的书，上完这门课觉得以前的调研都是糊弄小孩子玩的吧。。。
评分 评分##也是一套方法“字典”工具书
评分 评分 评分##在Arts and Visual Center随便翻阅到的书，感觉很像SRID的课程内容，各种Persona啊什么的。才发现大多数专业的内容都是如此浅显易懂，而且比较虚，没有什么实质性的难度，全靠积累而已。没有耐心仔细看下去，毕竟时间有限而且自己又不做这个。
评分##nuclear arsenals for UX design
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