具體描述
This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
用戶評價
##這是我們research那門課的教材，小組長很給力，書中羅列的方法並沒有都看一遍，不過需要的時候可以迴頭查找，很不錯的書，上完這門課覺得以前的調研都是糊弄小孩子玩的吧。。。
評分 評分 評分##非常好的工具書，哪怕做管理谘詢項目或者數字化實施項目，也都能用上
評分##也是一套方法“字典”工具書
評分 評分相關圖書
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