Bill Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping start-up Keyhole, and marketing lead for Google’s Geo division during the launch of Google Maps and Google Earth. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world
Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.
He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.
Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.
Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
##多年以後,我還能清楚記起初中班主任給我們展示google earth的那個晚自習。我當時的反應,和書中很多第一次看到他們産品的人一樣,就像麻瓜看到瞭Tardis. Keyhole是一傢偉大的公司,John是一個好老闆。去他的hatching twitter,去他的no filter,這纔是熱血start up
評分##“你還記得你上一次迷路的經過嗎?”要不是比爾·基爾迪一開始的問題預設,我們可能都忘瞭,以前是怎麼行進在未知的路上,尋找要去往的遠方的? 基爾迪是Keyhole的市場營銷總監。這是一傢主打數字地圖服務的公司,總部位於加州山景城。之所以取名如此,是創始人約翰·漢剋藉用...
評分 評分##看到最後附帶瞭Niantic彩蛋,幾乎感動到眼淚要流下來,google maps從0到1和到100的moonshot challenges,感謝所有腦洞大開並把理想付諸實踐的人!09年在祁連山裏拿著諾基亞E66打開GPS看海拔還曆曆在目,似乎也是09年開始玩google earth. 産品的創造和迭代,背後的人、決策、組織和理想藍圖,新科技、思想、試驗的交錯,讀來真是覺得自己在見證時代,希望自己也能有這樣的經曆和機會吧。但不得不說這位美國作者寫日常太爛瞭,廢話連篇,心理和細節都遠不如delivering happiness,反而是後期以旁觀的角度寫GMaps的演化比較酣暢淋灕。此外作者真是職業經理人角色的感覺,再見。期待以後看Larry和Sergey的傳記
評分##作為路癡,我在美國開車的時候,Google Map給瞭我足夠的安全感。一直驚嘆於一款地圖不僅可以精準地定位,對於綫下的商戶信息更新迭代也可以如此之快。這樣的一款極緻産品打造,花瞭將近十多年。 這本書講的就是榖歌地圖,從一款名為keyhole的産品開始,經曆瞭找到第一個市場、C...
評分##五一(殘缺的)假期讀完瞭這本書。 最初我是被該書的書名和介紹吸引的,想看到兩位榖歌的創始人以及榖歌的相關事跡。但是開始看瞭纔知道這本書主要講的是榖歌中的地圖項目。直到看到後麵keyhole被榖歌收購之後,這本書名字的前半部分纔加入進來。但很奇妙的是,這本書的視角使...
評分##書摘:https://readings.posthaven.com/never-lost-again-by-bill-kilday
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