Bill Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping start-up Keyhole, and marketing lead for Google’s Geo division during the launch of Google Maps and Google Earth. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world
Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.
He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.
Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.
Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
這幾天看完瞭《榖歌方法》,但這本書原名叫Never Lost Again,直譯應該是《不再迷路》,所以書和榖歌自身的故事並沒有多少關係,而是榖歌地圖的前身Keyhole公司一路發展過來的故事。作者是原Keyhole的市場營銷總監Bill Kilday,後擔任榖歌地理的産品營銷經理。Bill從他的視角講...
評分 評分準確來說是聽過。講瞭 keyhole 從創業倒被收購到成為 Google Maps 後的事。聽完後纔意識到 Google Maps 對 Google 的影響真是很大,包括 street view,auto vehicle,Pokemon Go。而且 Maps 也是 G 傢明星産品,比 GMail 影響還大。即使有現在的成功 keyhole 創業之初還是睏難重重,需要各個團隊成員付齣巨大的努力。
評分 評分##看到最後附帶瞭Niantic彩蛋,幾乎感動到眼淚要流下來,google maps從0到1和到100的moonshot challenges,感謝所有腦洞大開並把理想付諸實踐的人!09年在祁連山裏拿著諾基亞E66打開GPS看海拔還曆曆在目,似乎也是09年開始玩google earth. 産品的創造和迭代,背後的人、決策、組織和理想藍圖,新科技、思想、試驗的交錯,讀來真是覺得自己在見證時代,希望自己也能有這樣的經曆和機會吧。但不得不說這位美國作者寫日常太爛瞭,廢話連篇,心理和細節都遠不如delivering happiness,反而是後期以旁觀的角度寫GMaps的演化比較酣暢淋灕。此外作者真是職業經理人角色的感覺,再見。期待以後看Larry和Sergey的傳記
評分 評分昨天剛讀完一本書《榖歌方法》,寫榖歌的書特彆多,特彆推薦這本書的原因有兩個。 這本書核心內容隻講瞭一個榖歌産品的發展過程,也是我最喜歡的榖歌應用,就是榖歌地球。 第二個原因是,這本書的作者是榖歌地球的全程參與者,而不僅僅是一個觀察者。 我們現在使用導航已經習以...
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