Never Lost Again

Never Lost Again pdf epub mobi txt 電子書 下載 2025

[美] Bill Kilday
想要找書就要到 靜思書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!
HarperBusiness 2018-5-29 Hardcover 9780062673046

具體描述

Bill Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping start-up Keyhole, and marketing lead for Google’s Geo division during the launch of Google Maps and Google Earth. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world

Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.

He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.

Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

用戶評價

評分

##看到最後附帶瞭Niantic彩蛋,幾乎感動到眼淚要流下來,google maps從0到1和到100的moonshot challenges,感謝所有腦洞大開並把理想付諸實踐的人!09年在祁連山裏拿著諾基亞E66打開GPS看海拔還曆曆在目,似乎也是09年開始玩google earth. 産品的創造和迭代,背後的人、決策、組織和理想藍圖,新科技、思想、試驗的交錯,讀來真是覺得自己在見證時代,希望自己也能有這樣的經曆和機會吧。但不得不說這位美國作者寫日常太爛瞭,廢話連篇,心理和細節都遠不如delivering happiness,反而是後期以旁觀的角度寫GMaps的演化比較酣暢淋灕。此外作者真是職業經理人角色的感覺,再見。期待以後看Larry和Sergey的傳記

評分

##從Google Maps的故事可以看齣Google兩位創始人的眼界和雄心: I think you guys should be thinking much bigger than that.

評分

評分

評分

評分

##曾經自詡為忠實的榖粉,關注與Google相關的大小新聞,體驗或者幻想著去使用每一種Google新推齣的産品……現在迴想過去,很大程度上與大學時期接觸到Google地圖以及當時基於Google地圖的一項功能——Google Latitude(榖歌縱橫)有關。 事實上,當時還未到智能手機流行的時代,...  

評分

##作者自己的迴憶比較多,看看大佬們的經曆還是很有意思的

評分

##“你還記得你上一次迷路的經過嗎?”要不是比爾·基爾迪一開始的問題預設,我們可能都忘瞭,以前是怎麼行進在未知的路上,尋找要去往的遠方的? 基爾迪是Keyhole的市場營銷總監。這是一傢主打數字地圖服務的公司,總部位於加州山景城。之所以取名如此,是創始人約翰·漢剋藉用...  

評分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.tinynews.org All Rights Reserved. 静思书屋 版权所有