具體描述
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
用戶評價
公司內部的工作論壇討論這本書，想到自己現在公司的工作感受，有感迴帖瞭下麵的內容，現在此備份一下。 --------分割綫------------------- 這本書買瞭已經快兩年瞭，書的內容已經忘得差不多。 因為工作的關係，這些年看的設計的書，比單純技術的書多得多，看多瞭覺得都...
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