具體描述
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
用戶評價
##這是一本自我讀瞭[Don't make me think]之後，又讓我心情有點沸騰的書。可能是譯者與我同為射手座的關係。它讓我從他的譯文中我找到瞭共鳴。 此書從不同角度討論瞭用戶體驗對於設計的重要性。而用戶是由各色各樣具有不同特質的人構成，他們不但具有形形色色的標簽，而且他們也...
評分##其實，作者也很亂。 拿到書的第一感覺就是：薄。這比我預想的少瞭份厚重。當我這幾天斷斷續續抽空讀完瞭此書後卻也覺得這薄得閤理。因為當下社會生活節奏很快，難得有人能有非常多的時間用來讀書。這本書卻減少瞭我在閱讀時的心理壓力。簡潔的目錄，扁平的內容，輕鬆得如同在讀一個人的博客。沒有...
評分 評分##——想瞭解世界上最好的UX工作室Adaptive Path嗎？ 那你不要錯過這本書！ 這本書的作者是 ——Adaptive Path的設計師們 其中一個光頭Peter來公司做他們做的項目的發錶時 拿著剛剛上市不久的Iphone4 控製著大屏幕上的內容 邊講邊用食指在手機屏幕上滑動著 驚訝全場 想來那是...
評分##——想瞭解世界上最好的UX工作室Adaptive Path嗎？ 那你不要錯過這本書！ 這本書的作者是 ——Adaptive Path的設計師們 其中一個光頭Peter來公司做他們做的項目的發錶時 拿著剛剛上市不久的Iphone4 控製著大屏幕上的內容 邊講邊用食指在手機屏幕上滑動著 驚訝全場 想來那是...
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