具體描述
傑夫·貝佐斯（Jeff Bezos）：畢業於普林斯頓大學，互聯網巨頭亞馬遜公司創始人、董事長兼CEO，華盛頓郵報大股東之一。他於1995年創辦亞馬遜公司並於2年後帶領公司成功上市。2018年以1120億美元財富，成為有史以來最富有的人，2018~2021連續四年成為世界首富，2021年以1770億美元財富位列福布斯富豪榜第1名。
沃爾特·艾薩剋森：阿斯彭研究所（Aspen Institute）執行總裁，曾任有綫新聞電視網（CNN）主席和《時代》（Time）周刊總編。他的著作有《史蒂夫·喬布斯傳》《富蘭剋林傳》和《基辛格傳》等。
In Jeff Bezos’s own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you’ll gain an insider’s view of the why and how of his success.
Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
The importance of a Day 1 mindset
Why “it’s all about the long term”
What it really means to be customer obsessed
How to start new businesses and create significant organic growth in an already successful company
Why culture is an imperative
How a willingness to fail is closely connected to innovation
What the Covid-19 pandemic has taught us
Each insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.
用戶評價
##construct infrastructure for space industry.. 2 key points to attain: lower launch cost and get material out of space... so charming a man....
評分##挺有意思的，讓我理解瞭Blue Origin名字的意涵，重新審視我對太空探索/移民的成見。他的敘事裏麵有一個破綻，就是他一開始就想建everything store還是選擇瞭賣書後來發現這個模式可以運用到任何商品上，不同時期他的敘述稍有不同，大概美化瞭些許
評分##能一次性讀shareholder letter還是挺不錯的，能從重復中讀齣amazon的核心: focus on customer and long-term. 一些細節還算有意思: free cashflow vs. profit (2004); math vs. judgement (2005); company culture (2016); hiring practice (2017)
評分##看來收購Whole Foods和華盛頓郵報真的不是為瞭盈利。
評分我們都聽過各種文化，但公司文化你一定很少聽到吧？而亞馬遜就是這樣一個緻力於打造標準公司文化的電商公司。 說到這裏，就讓我們先來瞭解一下什麼是亞馬遜吧？ 亞馬遜公司（Amazon，簡稱亞馬遜）成立於1994年，該公司是美國最大的一傢網絡電子商務公司，總部位於華盛頓州的西...
評分##一開始Walter Isaacson的引言已經很好瞭，凝練地總結瞭Jeff Bezos的特點、生平、觀點。Bezos看問題的角度其實並沒有很特彆，但他能用有條理的語言把觀點講齣來，讓彆人執行下去，做瞭彆人敢想不敢做的事。他的所想所做或多或少都跟長期主義有關係，不為短期利益傷害長期價值，主動為客戶讓利，從創業伊始就能想到、設立長期主義目標，並且堅持這麼多年，很不容易。
評分 評分##不知道大夥在“亞馬遜”上買過東西沒有？我有，在國內的電商平颱還沒火起來之前，在我買不到一些原版專業書籍時，我買書的途徑就是亞馬遜。那時候京東買書沒現在方便，當當也沒有現在那麼多書，所以，亞馬遜就是我經常購書的選擇。 隻是當時沒有想過，那個上麵啥都有的網站，原...
評分##Visionary - keeping a beginner's mind while thinking about the fundamental questions, long and hard. Inspirational - providing a strong dose of energy to those on the entrepreneurial journey. Try, even though most attempts would be doomed to fail. Try, otherwise no breakthroughs could be made. Nothing trully rewarding comes without risk taking.
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